When used right, social media can bolster business, as well as
personal brands. It’s clear that social media channels have and
are continuing to change marketing – the world’s genuine
oldest profession – forever. The mad men who lived for
marketing’s four ‘Ps’ and sales funnels now have to
navigate a maze of new influential tools, online communities and
digital footprints to meet the needs of unreliable and unpredictable customers.
But what’s driving your customers and influencers? How can
you plan for and measure something that is viral by nature? And how do
you cut through the social media clutter and stand out among the
thousands of people that consider themselves social media experts? The
rule books are being thrown out, rewritten, and then thrown out again.
This panel will include case studies from around the world that
show true ROI.
Moderator: Brenna Elrich, Mashable
Chris Ficarra, SVP Integrated Marketing, Digital Music Ad
Tara O'Donnell, Text 100
Tom Fishman, Social Media Manager, MTV
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