Once again the Good Morning conference brings together some of the
most interesting and radical thinking business leaders and
entrepreneurs from around the globe. Through their own distinct
perspectives, they will provide inspiration and guidance on how to
stay competitive in the future.
Magnus Lindkvist, of Pattern Recognition, is
one of Europe's leading trendspotters. With a
background in management consulting and
filmmaking, he fuses the quantifiable world of
business with the imaginative field of futurology.
Magnus is an active member of TED, the world's
leading trend gathering organisation in California, and
initiator of the SSES course Trendspotting and Future
Thinking. Last year, Magnus was awarded Speaker of the year
On the main stage
Banny Banerjee, is
Associate Professor and Director of the Stanford Design Program, d.school at
Stanford and also Director of the Design for Change Center
at Stanford. He is an internationally recognized expert in
Design Thinking methodologies, and has been advancing
innovation techniques that would drive large scale changes
in short time frames. He career includes 20 years as a
designer and innovation strategist.
Design of the future
Banny will talk about driving future change through design
thinking and how this will change the way we operate in business.
Doug Richard is a serial
investor and entrepreneur, who is recognised by
most people from his days as a BBC Dragon. Over
the last 20 years Doug has founded and sold a
number of companies including Visual Software and
ITAL Computers. In 2008 he founded the School for Start-ups in
the UK, which is dedicated to helping people
start better more profitable start-ups.
According to the BBC, Doug is quoted as saying
that he directly invests in three new firms each
year for every 3,000 requests he receives.
The zero capital business
Doug will talk about how innovation is becoming the new
Bruce Nussbaum is a
leading advocate for design thinking and
innovation. Over the last year or so, Bruce has
transitioned himself from Managing Editor of
Design and Innovation at BusinessWeek to Professor of
Innovation and Design at The New School at the Parsons
School for Design. While he maintains a contributing
editor title at BusinessWeek, blogging, videoing and writing for
the magazine, his focus is now on guiding the next
generation of innovators.
Good Morning Interview
Bruce is the year’s Keynote interviewee, where you
get an opportunity to put forward your questions.
Associate Professor at the Center for Strategy and
Competitiveness, Stockholm School of Economics (SSE).
Robin researches the creation and
diffusion of knowledge in social
networks and the impact on competitive
advantage. She is currently
investigating how virtual worlds and social
media enable firms to create value outside their
boundaries. In 2008 Robin received the "Researcher of
the Year" award at SSE.
The third industrial revolution?
Robin will speak about exploring new value creation
activities through social media and virtual worlds
Alf Rehn is a Professor of
Management, an internationally recognised
business thinker, author and speaker. He
currently holds the Chair of Management and
Organization at Åbo Akademi University in Finland, and
previous to that he was Professor of Innovation and
Entrepreneurship at the Royal Institute of Technology.
Throughout the years Alf has also taught at
numerous universities around the globe.
Extreme consumers and fanatic fans
Alf will discuss how a business can be built around
consumers that won't accept you defining and controlling
everything, as well as how we can create something that
people really care about, to the point that your customers
care more about it than you do.
Sorosh Tavakoli, Founder
and CEO of Videoplaza, one of Sweden's fastest
growing start-ups based in Stockholm and London.
Videoplaza is the leader in video ad serving
solutions in Europe, working with leading
broadcasters, newspaper publishers and other premium media
owners. The platform enables publishers to monetise online
video content regardless of where it’s being consumed.
Sorosh, has a degree from the Royal Institute of Technology
and SSES, and has worked for SVT and the VOD
site SF Anytime.
Staying entrepreneurial when growing big
Sorosh will talk about the art of scaling a tech company
whilst trying to remain as much start-up as possible.
Mikael Schiller is
Executive Chairman and co-owner of Acne Studios, one of
Sweden's most progressive fashion labels born out of the
creative collective Acne. During Mikael's time with the
company, the firm has grown internationally from 13 MSEK in
turnover to over 500 MSEK today with stores in Paris, London
and NYC. Before Mikael became president of Acne Studios, he
had a brief carrier as an investment manager at Spray
Ventures, a psychology teacher as well as a fireworks
entrepreneur. Mikael graduated from the Stockholm School of
Economics in 2004 and occasionally still visits the school
as a guest lecturer.
Acne – combining art & industry
Mikael will talk about cross disciplinary work and Acne's
ambition to combine art & industry in order to create a
contemporary and progressive fashion label.
Magnus Larsson is a
London-based architect with a background in
journalism and advertising. He is currently
dividing his time between heading the Innovation
Design department at the UK arm of international
architecture firm, HOK, and setting up the physical strand
of digital agency LBi, as their Creative Director
Experiential. Magnus is best known for his Dune project
Anti-desertification Architecture, which he
presented to a world audience at TED Global in 2009.
Magnus will share his experiences from creative
development. He will show what we can do when life feels
hopeless, how we can think beyond biomimicry, and how
bacteria can be used in unexpected ways.
Hanna Sköld Writer and
Director at Tangram Film, Malmö. Hanna
explores new ways of participatory storytelling
and financing models for independent art. What
happens when art goes from being a product to
consume and judge, to being a process where the
storytelling itself facilitates meetings between humans? In
2009 she had a worldwide release and distribution of Nasty Old People at The Pirate Bay
– the first feature ever distributed
through file sharing with a CC-licence
Making movies 2.0 – crowd sourcing and crowd funding
Hanna will speak about the potential and possibilities
within participatory storytelling – in the creative
process, the financing and the distribution of
Kathleen Fiorello, is
Vice President, Head of Merchant Services for Nordic
Countries with American Express. She is responsible for
advancing American Express acceptance in the Nordics and
does so through a team of client managers, sales, marketing
and servicing/operations members. Her career with American
Express spans 15 years in a variety of roles including
business development, client management and
marketing. She is past executive board member of a not
for profit in NYC and a recipient of numerous American
Express leadership awards.
Panel: The intrapreneurial organisation?
Kathleen will join the intrapreneur of the year in a panel discussion.
Klas Karlsson - founder and
CEO at Talentia AB. The company has recruited growth
oriented executives and specialists for growth orientated
companies since 1999. Through the talent network Talent for
Growth, Talentia has taken yet another step towards
predicting possible growth talent among individuals. Klas
has a BSc in Business Administration and in Human Resources
from Lund University and intrapreneurial experience from
Siemens and StoraEnso.
Panel: The intrapreneurial organisation?
Klas will join the intrapreneur of the year in a panel discussion.
health strategist at Apoteket, is the newly elected
Intrapreneur of the year 2010. She has been awarded for her
exceptional creativity and drive in creating the business
requirements needed for the former monopolist Apoteket in
the now privatized market place.
Panel: The intrapreneurial organisation?
Marianne will join the panel discussion.
Eric Wahlforss, is
Co-founder and CTO of Berlin-based SoundCloud. His main interest lies in
emerging web technologies and their applications. His love
for music and background as electronic music artist Forss
play key roles in his work on SoundCloud. Before moving to
Berlin and starting SoundCloud he co-founded web consultancy
network Strategy & Interaction in Stockholm and
co-authored a book on trust in online social spaces. Earlier
he worked as an interaction designer for location-based
services company gate5. Eric took three courses
at SSES in 2004.
Your sounds from anywhere to everywhere
Eric will talk about the future of media distribution.
Mattias Fyrenius, will
start his new position as Strategy and Development Director
at KF Media in December. Mattias was previously Director of
TV4 New Media, where he headed all internet, mobile and
teletext investments. Before joining TV4, Mattias worked for
Schibsted, responsible for internet and mobile investments
within Svenska Dagbladet, which included SvD.se, N24.se,
Jobb24.se and Tasteline.com.
The author, the book and the reader 2020
Mattias will talk about trends and observations affecting
the future of the book industry.
Founder and CEO of Headweb, Scandinavia's leading on-demand
service for movies. Together with developers from all over
the world the team behind Headweb has created an award
winning service and they are now one of the leading players
on the market. Peter Alvarsson is a true entrepreneur and
also the founder of Sharity.org that he
created together with Andreas Vural during the 24 Hour
The future of the movie industry
Peter will explore some intresting trends and share his
vision of the future movie industry.
Jardenberg, is Founder and CEO of Mindpark AB. He is
senior advisor in all things internet and media. Old, new,
digital. Some call him a social media therapist. CEO
whisperer, Business angel and investor in early stage tech
startups like Videoplaza, Planeto and more. Joakim writes,
lectures, speaks, facilitates and moderates large and small groups
Entertainment & Media 2020
Joakim will moderate the Entertainment & Media 2020 track.
Victor Jacobsson, is a
Stockholm School of Economics graduate, and one the founders
of Klarna. He is in other words one of the three friends
who've made the company into the Nordic regions most
successful e-commerce company.
What start-ups can teach big companies
Victor will talk about the advantages of being a start-up,
the importance of culture and how innovation can be sending
one piece of paper instead of two.
Honour Pearson, has been
helping start-ups and new company divisions grow and expand
into new territories over more than 10 years, while being
based in each of the United States, Germany and Sweden.
Companies for which she has worked included Classified
Ventures, owner of Cars.com in the US; Lycos Europe; Jamba;
VeriSign; and Momail. In her business development roles,
she has also closed multinational partnerships with Yahoo!,
Fox Mobile and Nokia, among others.
When culture matters
Honour will talk about differences in the start-up
environments between US, Germany and Sweden.
Klas Karlsson, is the
founder and CEO of Talentia. He has a BSc in Business
Administration and in Human Resources from Lund University
and intrapreneurial experience from Siemens and StoraEnso.
Take control of your own competence, be a free Agent
Klas believes that the majority of highly competent people
will become free agents in the future, as they request more
challenges and the opportunity to decide how to spend their
professional time. Hear his advice on how to get started if
you want to become your own employer
Gustaf Josefsson, is
the founder of Entreprenörsjakten and
chairman of Young Entrepreneurs of Sweden. He is
an entrepreneur with a passion for philosophy
and employs his entrepreneurial mindset to
question our beliefs about reality and experiment
with the world, looking for ways to unleash the creative
potential of humanity. Having 15 years of involvement in
participatory culture, Gustaf understands the power of
self-government and open collaboration.
Entrepreneurship is dead
Gustaf will talk about the buzzword of the 21st century and
explore what will happen when everyone is an entrepreneur.
Andrey Zhukov, is an SSES
alumni and a MSc student in ICT Entrepreneurship at KTH. He
believes in technology and lives on its edge, while also
thinking that we need to make it more human. In 1999 he
started one of the earliest software companies in Ukraine
and later on worked on a Google Earth pre-runner; Cycore
Globen. Andrey co-designed IPdrum solution allowing free
international mobile calls via Skype with another start-up.
He is currently working on a behaviour design framework for
Rules for persuasion
Andrey will talk about how the latest technology provides
tools to influence people, change their beliefs and
Gullbrandson, has a vast experience in
storytelling, experience based design and
innovation processes from his 13 years as a
professional consultant. For his executive master in
Creative and cultural leadership at the Portsmouth
University he is currently exploring "How might Design
Thinking best be applied to gain competitive advantages in a
service and experience economy?" The foundation of
Mathias' business philosophy is that a combination of long
lasting commitment, motivation and loyalty of co-workers and
customers is the most powerful success factor of the service
and experience based business climate of today.
Design thinking in a service and experience economy
Mathias Gullbrandson, founder and CEO of The Story Lab,
will talk about what advantages storytelling and elements
from game design can add to the concept of design thinking.
Paula Marttila, is
freelance online strategist, with digital media technologies
as specialty. She has her background within Schibsted,
having spent eight years developing online media, ad
solutions and premium services at Aftonbladet, largest daily
newspaper in Sweden. Paula is Finnish startup evangelist
living in Sweden covering the Nordic startup scene,
previously at ArcticStartup, now on her own blog paulamarttila.com and
Silicon Valley blog Bub.blicio.us. She's also
frequent mentor of European startups at micro seed fund
If you don't give back, no one will like you
Paula Marttila, online strategist, will talk about
contributing, the core element of building personal brand
and great business on the social web.
left her role as Marketing Manager at SSES in 2006 to move
overseas. She ended up spending 4 years in London and
Amsterdam, working in digital marketing at agencies such as
AKQA, helping clients like Sky and Nike. When she returned
to Stockholm, she joined Demoskop to analyse brands and
marketing communication. Karina was once a student at both
Stockholm School of Economics and Stockholm University.
Karina will be moderating the Unconference track.
Terrence Brown, Founder and
CEO of Cogeneration, Startup Academy and Associate Professor
at Indek, Royal Institute of Technology, combines
entrepreneurship research and lecturing with practical
advice and coaching for young entrepreneurs. Dr Brown was
previously the Dean of SSES and is still one of SSES
Business Model Innovation
Join Dr Terrence Brown in an open discussion about business
model innovation and discover new opportunities for your business.