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About Startup
Sales Systems
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http://www.startupsalessystems.com
We are specialists in sales
performance for startups
.
What's your daily burn rate? In the world of startups, time is
money. Acquiring customers and investors before the finance runs out
is critical to survival.
We help startups in Technology, Telecoms, Web 2.0, Gaming, &
Clean Energy to acquire customers and reach profitability faster by
using - specially developed - industry specific - sales tools and
processes.
We also help them boost their sales using our
extensive network of potential clients, sales channel
experts, specialists and business partners to
open doors in local, regional and international markets.
Venture Financing: We work
with startups to raise finance as well as with Venture Capital
Funds & Angel Investors on pre-investment due diligence
and portfolio performance.
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About This Workshop
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This evening workshop is divided into two parts, each part
consisting of a 1 hour 15 minute presentation.
PART 1: FROM GAMING IDEA TO INVESTMENT - THE SILICON VALLEY
WAY - An Introduction
How do you get from an Idea to Investment?
This is not a
“how to write a business plan” course. It is an intensive,
hands-on workshop, in which you will develop your business idea into
an actual business presentation, which you will be able to present to
potentialventure investors.
The goal is to help you better understand the journey of taking
your idea from the drawing board to a product. How to create ideas,
screen and select your idea, analyse them, calculate the costs of
product service development, select a business model and calculate the
investment required to turn it into a reality.
You will also understand the dynamics of fund-raising in order to
increase your chances of success. How much equity do you give away?
How do you structure deals with potential investors and business
partners and what are the legal aspects you MUST watch out for in your agreements?
What should you look for in an investors and partners? What do
they look for in you? Get the inside track on what unwritten qualities
investors look for in you and your idea and how to prepare, present
and pitch your case for investment.
PART 2: SALES SKILLS FOR GAMING STARTUPS - An Introduction
This session will help you
- make a well structured Sales Pitch
and Presentation (to potential customers or investors)
- have more
effective calls and face to face meetings with Publishers,
Distributors & Studios
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Who Should Attend
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This workshop is for Entrepreneurs, Game Developers, Designers,
Programmers, Artists, Managers
- who have a serious interest in
starting or growing a Game
- who are interested in seeking venture
funding for their Game
- those who want to increase their chances
of obtaining funding from venture capitalists and other investors
-
who would like to understand the legal, strategic, operational,
financial aspects of venture financing.
- who want to improve
their sales skills, grow the player base,
- who want to focus on
"getting sales or investment in” or monetizing their game
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What You Will
Learn By The End of the Workshop
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PART 1: FROM GAMING IDEA TO INVESTMENT - THE SILICON VALLEY
WAY - An Introduction
- The journey of an gaming idea from a VC perspective
- What
you need to have in place in order to be considered "ready for
investment"?
- How to ideate, screen, select and analyse your
idea?
- How to define your Value proposition, positioning and
innovation against established gaming studios?
- How to analyse
and define your total addressable market?
- How do you create a
sustainable competitive advantage?
- How do you choose a business
model for your game?
- How to carry out financial forecasting and
valuation?
- How VC's view gaming business plans and
presentations?
- How to avoid the most common mistakes and to get
an investor to read your business plan?
- How do you estimate the
investment funds required to support your idea?
- How do you get
investors to meet with you and how to make an effective investor
presentation?
- How do you forecast your financial
performance?
- How do you calculate the company valuation, ROI for
investors and exit strategy?
PART 2: SALES SKILLS FOR GAMING STARTUPS - An Introduction
- How to plan, target and increase your sales calls to people most
likely to buy?
- How to structure your sales calls &
presentations for maximum effect?
- How to effectively manage the
entire sales process & sell to Game Publishers,
Distributors and Studios?
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Agenda for
Evening Workshop
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17.30 - 18.00 Coffee & Mingle
18:00 - 19.00 IDEATION, SCREENING & SELECTING IDEAS,
CRITICAL ANALYSIS
- What is the science and
psychology of ideation?
-
How to use structured Ideation Tools, Mind Tools &
Trendspotting?
- How
to screen and select game ideas using special
tools?
- How to
use focus groups to critically analyse your Landscape, Resources,
Opportunities & Threats?
19.00 - 19.10 Coffee Break
19.10 - 20.00 CHOOSING A BUSINESS MODEL & TECHNICAL,
OPERATIONAL AND FINANCIAL MODELLING
- What are the different
types of business and revenue models.
- Should you go freemium, premium, white label,
license, ad based...?
- How to select a business model and how to
measure alternative options?
- How to calculate costs using Technical and Operational
Modelling Tools?
- How to
calculate funding requirements using Financial Modelling
Tools?
- LIVE PRACTICAL SESSION
20.00 - 20.10 Coffee Break
20.10 - 21.00 SALES STRATEGY TO DISTRIBUTORS, PUBLISHERS
and STUDIOS
- How to define your
competitor, customer and market?
- How to pick your customer awareness,
acquisition and distribution channel strategy?
- How do you calculate your cost of
sales?
- How to set Sales
Goals and Targets
- What is
the Sales Process for Gaming?
- How to Structure your sales
presentation?
- How to
sell through Game Distributiors, Publishers and Studios?
20.30 - 21.00 GETTING VENTURE CAPITAL INVESTMENT: THE
BUSINESS OF GAMING
- How to calculate your
investment requirements to grow your startup?
- How to forecast performance, calculate the ROI
for investors and exit strategy?
- How to forecast your financial
performance?
- How
to calculate the valuation of your company, ROI and exit
strategy?
- How to deliver
investor presentations?
-
How to select an investor, how to structure equity, shares and legal
agreements?
- WRAP UP WITH
THE FULL ELEVATOR PITCH, RECORDED IN PARTNERSHIP WITH OPEN
ENTREPRENEURSHIP YOUTUBE CHANNEL
21.00 - 21.30 Q&A, Drinks & Mingle
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Availability & Registration Deadline
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Places are limited to 10 people and allocated on a first come,
first served basis.
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Workshop Leaders
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Bhavik
He is the CEO & Founder at Startup Sales Systems.
He is also presently involved with Elite Sports Management, a
specialized sports company focused on media rights and sponsorship
for International Yacht Racing. Bhavik is a serial
entrepreneur with over 10 years international B2B & B2C sales
experience with startups in - Telecoms,Technology, Media,
Entertainment that have generated over $300 million in sales.
In 2000, Bhavik was one of the co-founders of in1, a rich media
advertising technology company. Following in1, Bhavik also founded
Mediacle Networks, a Rich Media Advertising Network and Mediacle
Ad Services, an outsourcing company providing ad trafficking and
management services to ecommerce, new media and advertising
agencies in the US and UK markets. In 2002, Bhavik was invited to be
the New Media Specialist at Reliance Infocomm, a $4.5 billion
initiative to build a nationwide high-capacity optic fiber and
wireless CDMA telecoms network for convergent voice, data and
video services and Reliance WebWorld, a $300 million nationwide
network of 700+ stores retailing Infocomm mobile and broadband services.
In 2003, Bhavik conceptualised ONE, an online provider of
converged web services the web and mobile. Other startups include
Mobile MD, Smart TAG, StoreNet, DIME. Bhavik's engagements
include Monitor Consulting Group (London),Fujitsu Corporation
(London), DHL (London), Reliance Infocomm (India), SIDA
(Swedish International Development Agency).
In 2007 Bhavik created a new world record for rowing solo, non-stop
and unsupported across the Atlantic Ocean. Read more at: http://www.bhavik.com/atlantic/
Bhavik holds degrees in Management and Engineering from KTH (Royal
Institute of Technology, Sweden) and University of London.
Bjorn Paulsson
Bjorn is the CEO of Open Entrepreneurship.
Open Entrepreneurship aims to gather open knowledge about
Innovation and Entrepreneurship in order to inspire and give
aspiring entrepreneurs a platform for learning and
networking.
Open Entrepreneurship partners with Startup Sales
Systems to create and distribute sales pitches to investors and
customers via a specialised YouTube channel.
About The Swedish Game Awards
The Swedish Game Awards is Sweden’s largest game development
competition for both PC and
mobile. The competition has gained a
more national focus and participating teams came from the
whole
country to compete for the 45 000 Swedish kronor prize money. Swedish
Game Awards
arranged the SGA-Tour for the first time in the spring
of 2005.The competition started in 2002
as a sub-project to
Excitera, the student-driven entrepreneurship association at the Royal
Institute of Technology (KTH), and was then called KTH Game
Awards. Excitera Mobile Awards, a
mobile application development
competition, was started a year later and is now a part of
Swedish
Game Awards. For more on the Swedish Game Awards visit http://www.gameawards.se
