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Keynote: John Winsor
John Winsor is a leading strategic marketing and product innovation
thinker especially known for his work in collaboration, co-creation
and crowdsourcing. Currently, he is the CEO of Victors & Spoils,
the world’s first creative (ad) agency built on crowdsourcing
principles. Victors & Spoils provides businesses with a better way
to solve their marketing, advertising and product-design problems by
engaging the world’s most talented creatives. Victors &
Spoils launched in October 2009 and has been one of the most talked
about agency launches of the last decade.
The Power of Collaboration and
Sharing Panel
In the digital era where technology and access have made it so that
an abundance of ideas can come from anywhere, collaboration and
sharing have become crucial to the growth and survival of businesses.
This panel will discuss how mass collaboration has lead to co-creation
and co-consumption, what it means and how it will continue to
influence business strategy, brand story, product innovation... and
the world.
Speakers:
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Moderator: John Winsor, CEO of Victors & Spoils
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Richard Schatzberger, Chief Technology Experience Officer,
Co: Collective
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Saneel Radia, Director of Innovation at BBH New York &
Head of BBH Labs New York
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Roo Rogers, co-author of the influential book What's Mine is
Yours: The Rise of Collaborative Consumption
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- The event is finished. It is not possible to register for this event anymore.
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