The viral business: How social media is changing brand video strategy

Social media offers brands an unprecedented ability to get their
videos seen and even shared among consumers. To capitalize on this,
many brands are producing increasingly more creative, content-driven
video campaigns and utilizing sophisticated social video distribution
strategies.

Is viral video now a trusted strategy for brands or is  success still unpredictable?

Come hear a conversation between some of  the top thinkers across creative, media and technology about the  evolving relationship between social media and online video  advertising and where the 'social video' industry is heading.

The evening will also include examples of successful video campaigns
and a networking event afterwards.