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Event Description:
Betty White and Facebook were two of the biggest stories of
2010. In the marketing of the show Hot in Cleveland, starring
Betty White alongside Valerie Bertinelli, Jane Leeves and Wendie
Malick, TV Land realized that any traditional marketing campaign
they would do must be supplemented with a strong presence in Social
Media where Betty had over 1mil people clamoring for her to host SNL
and plug the BP Oil Spill. TV Land also realized that the group
with the fastest growth in Facebook were women 25-54 and this is who
they wanted to watch their show.
From cast specific Facebook updates, to a birthday card signed
by over 60k fans and celebrities, TV Land, a brand
typically associated with Classic TV, used new forms of communications
to have a break out original hit.
Speakers:
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Don Steele, Vice President Digital Marketing, MTVN
Entertainment Group and Vice President TVLand, Digital Programming
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Karen Cummins, Vice President, Marketing, TV Land
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Moderator: Emily Gannett, Co-Founder, IRL Productions,
Social Media Week board member
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- The event is finished. It is not possible to register for this event anymore.
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