Foursquare
and several other location based services are the new pretty girl at
the party.
Join this timely panel to get the break down of how your business
can begin to leverage Foursquare and other LBS platforms for your
business, discover the emerging Foursquare marketing best practices,
and how these technologies can improve your other marketing efforts.
Key takeaways include:
- Asking the right questions before leveraging Foursquare for
your business
- Experimenting with Foursquare as a user first
- Listening through Foursquare
- The basic marketing tactics of Foursquare (tips, specials, badges)
- Building offline community through Foursquare
- Integrating Foursquare marketing efforts with full marketing campaign
- Simple training to keep your staff in the know
- Promoting your Foursquare marketing/specials
Location based services, from Foursquare to Yelp to Twitter are
recieving much attention as the newest channel of social media
marketing. Join our panel of leading analysts and representatives of
the services themselves as we discuss the value and possibilities of
location based services. The panel will be an open Q&A discussion.
Attendees at the event will receive a $50 coupon code for Social Fresh Charlotte
on August 16th.
WHO
Christina Gates
@YelpNCTriangle
Yelp
Community/Marketing Manager
Christina Gates is the Triangle-area Community/Marketing Manager
for Yelp, a reviews service that connects people with
great local businesses and events.
She works to build community
on and off the
site, engage businesses with Yelp's free business owner
tools, and publish the local Weekly Yelp.
Prior to working for Yelp, she spent five years in the local
book publishing industry building a background in PR and
editing. Christina lives and works in Durham, and is happy to
call the Triangle her home.
Wayne Sutton
@waynesutton
Triout
Business Development/Marketing Strategist
Wayne Sutton is the business development/marketing strategist for
TriOut, a North Carolina
focused location based service. He helps individuals, startups and
businesses succeed in understanding how to communicate on the social
web via brand strategy, social networks and location-based services.
With nearly 10 years experience in the technology and social media
sector, he’s provided counsel to business leaders ranging from
founders of small start-ups and representatives of non-profit
organizations to CEOs of large and small corporations. Wayne is
partner at event and consulting company OurHashtag.
Kipp Bodnar
@kbodnar32
Hubspot
Inbound Marketing Manager
Kipp Bodnar does marketing at HubSpot, an Inbound Marketing
Software company in Cambridge, MA. Hubspot is the creator of
Foursquare Grader, a tool that will assess Foursquare user's
Previously Kipp was Social Media Marketing Manager at Howard
Merrell & Partners, a full service marketing and advertising firm
in Raleigh, NC. During his career Kipp has successfully developed and
implemented social media campaigns and plans for clients in
business-to-business and business-to-consumer industries.
Kipp is also the publisher of SocialMediaB2B.com, and blogs on
technology and social media at his personal blog DigitalCapitalism.com.
Jason Keath
@jakrose
Social
Fresh
Founder
Jason Keath is the Founder of Social Fresh, a social media
education company, whose next conference will be their second event in Charlotte,
NC this August 16th. Jason works as a social media
consultant, blogs at JasonKeath.com.
Jason thrives on ideas, helping others, and connecting people. You
can find him blogging from your local coffee shop, traveling to tech
conferences across the country, and playing tennis or cycling in New
York City.
COST
The event costs $10 to RSVP online and $25 at the door.
WHEN
July 15th, 6pm - 8pm EST
WHERE
Holiday Inn Charlotte,
Center City