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Social Good for All, Hosted by SapientNitro

hosted by SMW New York

Hosted at the People & Society Hub at The Paley Center for Media

Start: Friday, Feb 11 2011 12:00 PM

End: Friday, Feb 11 2011 2:00 PM

  • Social Good for All, Hosted by SapientNitro

    Event Description

    If you want to be a successful brand in the social media age, there are three words you must
    live by: transparency, openness, and honesty. More than ever, consumers are embracing
    social media to forge open dialogues with brands -- even putting pressure on companies to
    demonstrate their corporate social responsibility across digital platforms.

    But are companies really being more altruistic or are they taking advantage of this newfound
    openness to propagate their marketing messages to consumers? Through pre-filmed “on
    the street” interviews to live panel discussions, this session will delve into topics, such as
    crowdsourcing platforms for fundraising, the real impact of social media on these philanthropic
    efforts, and how social good continues to shape consumer perspectives -- now and in the future.

    Speakers:

    • Moderator: Cindy Gallop, Founder & CEO, If We Ran the World.com
    • Shiv Singh, Head of Digital, PepsiCo Beverages, America
       
    • Alnoor Ladha, Head of Strategy, Purpose
       
    • Paull Young, Director of Digital Engagement, Charity Water
       
    • Max Schorr, Co-Founder, GOOD Magazine
    • Christopher Bishop, Senior Communications, IBM Corporate Citizenship & Corporate Affairs

       
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    Event venue address

    25 West 52nd Street Concourse Theater NY 10103 New York United States
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