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Event Description
If you want to be a successful brand in the social media age, there
are three words you must
live by: transparency, openness, and
honesty. More than ever, consumers are embracing
social media to
forge open dialogues with brands -- even putting pressure on companies
to
demonstrate their corporate social responsibility across
digital platforms.
But are companies really being more altruistic or are they
taking advantage of this newfound
openness to propagate their
marketing messages to consumers? Through pre-filmed “on
the
street” interviews to live panel discussions, this session will
delve into topics, such as
crowdsourcing platforms for
fundraising, the real impact of social media on these
philanthropic
efforts, and how social good continues to shape
consumer perspectives -- now and in the future.
Speakers:
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Moderator: Cindy Gallop, Founder & CEO, If We Ran the World.com
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Shiv Singh, Head of Digital, PepsiCo Beverages, America
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Alnoor Ladha, Head of Strategy, Purpose
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Paull Young, Director of Digital Engagement, Charity Water
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Max Schorr, Co-Founder, GOOD Magazine
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Christopher Bishop, Senior Communications, IBM Corporate
Citizenship & Corporate Affairs
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- The event is finished. It is not possible to register for this event anymore.
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