Convergence:
Technology is evolving in such a way that
previously distinguishable digitalized information formats,
services, applications, networks, and business models are blending
in ways that reduce distinctions. Furthermore, the lines are being
blurred between on and offline activities—technology,
specifically that which is based on social interaction, is merging
with every facet of life
Objective:
Highlight why and how
convergence is impacting marketing, advertising and sales. Provide a
deeper dive into mobile and social commerce and what this means for brands.
Lunch will be served
Presenters:
Robert Tuttle, SVP
8th Bridge
Mikolaj Jan
Piskorski, Associate Professor, Marvin Bower Fellow
Harvard
Business School
David Sobie, VP
of Business Development
Haute Look
Ned Russell,
Managing Director
Sharon Mandler,
Sr. Digital Strategist
Saatchi & Saatchi Wellness
Laura Campbell, COO
Spa Week
Mike Matthews, Founder
The Mobile Culture
Moderator
William Martino, SVP Director of Digital Strategy
Saatchi & Saatchi Wellness
