Everyday mobile devices are becoming more indispensible in the
lives of consumers and are expected to continue redefining the
retail and purchase experience. But tomorrow’s
opportunity is here now, thanks to location-based services,
m-commerce, mobile couponing and more. Knowing that, how can
marketers create campaigns that utilize these technologies from
the conceptual stage all the way to the hands of consumers?
And with smartphone penetration under 25% in the U.S., is the
average American consumer really ready for a retail
experience enhanced and even driven by mobile?
This session will address these questions and more through
discussion around three main topics:
What’s next? The evolving role of mobile technology in retail
How can brands stay in control? Bridging the gap
between operations and the consumer experience
Is it worth it for retailers?
For marketers? For consumers?
Moderator – Christian Alfonsi; Executive Director of
Strategic Planning, Taylor
Rachel Cohn; Global Customer Marketing Strategist, Facebook
Drew Allen; VP of Business Development, Scoutmob
; VP of Strategic Insights, NBC Universal
Prof. Sree Sreenivasan; Columbia Journalism School &
contributing editor, DNAinfo.com
Peter Ha; Editor, Apps, Games and Technology, The Daily
Note: The panel will begin promptly at 6:30 p.m. Beverages
and appetizers will be served.
For more information on Taylor, please visit taylorstrategy.com, facebook.com/TaylorStrategy
or follow us on Twitter (@taylorstrategy).
If you're a member of the media and would like to attend the event,
please RSVP by Monday, February 7 at noon to Amanda Lordy at
- The event is finished. It is not possible to register for this event anymore.