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Tips to Build Brand Relationships Amidst the Social Media Clutter, Hosted by MTV & Text 100

hosted by MTVN

Hosted at the Art & Culture Hub at Hearst

Start: Thursday, 10 Feb 2011 09:00

End: Thursday, 10 Feb 2011 11:00

  • Tips to Build Brand Relationships Amidst the Social Media Clutter, Hosted by MTV & Text 100

    Event Description:

    When used right, social media can bolster business, as well as personal brands. It’s clear that social media channels have and are continuing to change marketing – the world’s genuine oldest profession – forever. The mad men who lived for marketing’s four ‘Ps’ and sales funnels now have to navigate a maze of new influential tools, online communities and digital footprints to meet the needs of unreliable and unpredictable customers.

    But what’s driving your customers and influencers? How can you plan for and measure something that is viral by nature? And how do you cut through the social media clutter and stand out among the thousands of people that consider themselves social media experts? The rule books are being thrown out, rewritten, and then thrown out again. 

    This panel will include case studies from around the world that show true ROI.

    Speakers:

    Speakers:

    • Moderator: Brenna Elrich, Mashable
    • Chris Ficarra, SVP Integrated Marketing, Digital Music Ad Sales, MTV
       
    • Tara O'Donnell, Text 100
       
    • Tom Fishman, Social Media Manager, MTV

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    Event venue address

    300 W 57th Street 3rd Floor NY 10019 New York United States
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