The barriers to software, tech and mobile companies moving from
local to global spaces by exporting their product or service have
never been lower but how can you take advantage of the opportunities
that are available? How can social media help build an international brand?
is the best way of conveying your brand values? Can you stay
local and export globally? Learn from the experts who are at
different stages of developing their brand, from international
players to exciting companies who are moving into new markets.
Join us for breakfast and find out more about using social media
and communities to develop your international business. This event
is organised by Chinwag for UK Trade & Investment, the
UK government organisation that helps UK firms build their export business.
9.00 - Breakfast
9.30 - Start
11.00 - Finish
Choudhury, UK Head of Digital Marketing
, Nokia UK
Carson, Community Manager at Microsoft Advertising
Mel’s role as Community Manager at Microsoft
Advertising is to build relationships within the online
advertising community by supporting and educating through the Microsoft
Advertising Blog, evangelising through social media and by
speaking about internet marketing at conferences, trade shows &
other events.Mel began his digital advertising career as an editor
at the search engine LookSmart in 2000, spending time at 24/7 Search
as an Search Account Director before moving to Microsoft in 2005 He
was part of the team that planned & executed the UK roll-out of
adCenter in August 2006, and it didn’t take much
persuasion for Mel to join Microsoft Advertising Community Team when
it became apparent that Social Media Marketing was going to be huge!
Mel has spoken about adCenter, Search, Social Media &
Digital Marketing at conferences and events in the UK, Las Vegas,
Los Angeles, New York, Toronto, Reykjavik, Dublin, Barcelona &
Tenerife.He also lectures on MBA, MSc and online marketing courses,
advising syllabus decision makers at Cranfield School of
Management and Birkbeck
College – part of London University.
Before getting into digital marketing, he was an
eternally-resting-actor and got an ignominious break in a Joe Cocker Video way
back in 1997!
Tan White, Founder of Moonfruit
She is Founder and CMO of fast growth software company
Moonfruit which provides the tools for SME's and artisans to build
‘Beautiful websites, simply.’ She founded
www.moonfruit.com in 1999, as CEO raising significant venture
capital from Macromedia and LVMH. Moonfruit was sold to Gandi Group
in 2005 where Wendy became Marketing Director but recently it was
spun back out as a separate company, raising $2.25m from
Stephens(US) in Sept 2010 for accelerated international growth.
Dr Aleks Krotoski, New Media Sector Champion, UK Trade & Investment
Dr Aleks Krotoski is a researcher and journalist who writes
about and studies technology and interactivity. She writes for
The Guardian and Observer newspapers, and hosts Tech Weekly, their
technology podcast. Her writing also appears on BBC Technology,
Nature, New Statesman, MIT Technology Review and The Telegraph. She
recently completed the Emmy and Bafta-winning BBC 2 series Virtual
Revolution about the economic, political, interpersonal and
psychological implications of the Internet.