In a challenging environment for the TV ad industry, advertising
revenues are being eroded by channel fragmentation, time-shifting
devices like Sky+ and Virgin TiVo and the many other forms of
screen-based entertainment that vie for viewers' attention. These very
platforms offer a new world of interactivity, audience engagement and
behavioural data, but we've been here before. Anyone remember
interactive TV first time around? Is Social TV a reality?
This session brings together leading thinkers in the field to
discuss the opportunities and challenges of TV in a world where social
media is embedded into the daily lives of the majority of the
audience. How can brand advertisers and their agencies put the social
into TV to maximise impact
Does Social TV offers the promise for advertisers to combine the
quality content and wide reach of broadcast TV, with the engagement
factor of social media? What are some of the opportunities that Social
TV will bring to the table? What can we learn from the latest
innovative campaigns to apply to this new space? What can features
like checkin, TV apps, twitter streams do to extend the reach and ROI?
Can the targeting of Internet advertising be brought to the TV?
Our panel of experts will navigate you through the possibilities in
this space.
Please note, this event:
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will be filmed.
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is free to attend, but please register as entrance is on a
guestlist basis.
Schedule
2.30pm - 3.00pm: Tea & Coffee
3.00pm: Start
4.30pm: Finish
Speakers
Ben Hopkins, Creative Technologist at JWT
Ben’s path to advertising is absurd as many. Starting his
career as a stage technician and set restorer for the Birmingham Royal
Ballet he embarked on a film degree leading to work on feature films,
TV drama’s, music promos and many commercials. Ben joined JWT in
late 2004 as a creative researcher specializing in film and music.
Over the last 3 years he has followed his inner geek transitioning
into the role of Creative Technologist in JWT’s Experience
Department. The role examines emerging trends in technology and social
media and applies them to cultural adoption to create meaningful and
relevant consumer experiences. Recently Ben has worked on social media
campaigns for clients such as Tourism Ireland and Sunsilk.
Karla Geci, Strategic Partner Development, Facebook
Karla works with broadcasters, media companies and content
owners who want to leverage the Facebook Platform to build social
applications and experiences on their owned web properties and
Facebook Pages.
Vincent Létang, Senior Analyst, Head of Advertising,
Screen Digest
Vincent Létang, 40, is a senior analyst and head of
advertising research with Screen Digest. Vincent has been a leading
advertising expert for ten years. He is a regular voice at
international events, bringing an informed and insightful mind to
strategic advertising questions.
As head of the advertising practice, Vincent launched
Advertising Intelligence in January 2009. Advertising Intelligence
is a new Screen Digest online service focusing on television
advertising and digital advertising market trends, globally. Vincent
and his team of three are monitoring and forecasting advertising
sales, assessing the impact of economic, technological, regulatory
and media consumption changes on advertising revenues across all
media. The data pfocuses in particular on the quarterly erformance
of key television broadcasters as well as forecasting emerging
digital advertising formats: mobile advertising, online video,
digital out-of-home, in-game advertising. After little more than a
year of existence 15 major clients have already subscribed to
Advertising Intelligence including Discovery Networks, Orange France
Telecom, Deutsche Telekom, Walt Disney, NBC Universal, Merrill Lynch
Bank of America, TF1, Astra etc.
In 2010, Vincent and Screen Digest have been chosen by the
Interactive Advertising Bureau (IAB Europe) to become their research
partner for the completion of the Adex report on online advertising
trends across Europe.
In 2006, Vincent also managed the Screen Digest study leading to
the report published by the European Commission: 'Interactive
content and convergence: Implications for the Information Society'.
Before joining Screen Digest in 2005, Vincent has been head of the
Media practice in BIPE consulting in Paris for six years. He was in
charge of the Ad Barometer an annual international survey of
advertising trends, commissioned by Lagardere, the leading magazine
publisher. In his career Vincent has acted as consultant to a number
of high profile clients including the European Commission, Sony,
France Telecom, Lagardere, National Center for Cinema (CNC),
Globecast, Microsoft, Ofcom.
Since joining Screen Digest, Vincent has been invited to speak
in more than 15 international conferences including Siemens Media
Industry SummIT 2010, Future TV Advertising Forum 2009, IBC 2009,
SNPTV Université 2008-2009, IAB Interact 2009, Westminster
Media Forum 2009. He is regularly quoted in the financial and
specialized media (Financial Times, New Media Age, Guardian,
Variety, L'Express, Reuters, CNBC, Bloomberg TV, Channel 4, etc.).
Chair: Michael Nutley, Editor-in-Chief of New Media Age
Michael Nutley has been a business journalist for 25 years,
covering a number of areas including software, telecommunications,
construction and leisure. He took over as editor of New Media Age in
July 2000, and was promoted to editor-in-chief in 2007. As
editor-in-chief he maintains a strategic overview of the entire new
media sector, from both a client and a service provider perspective.
He’s also particularly interested in online advertising, the
convergence of TV and the internet, and the transformative effect of
interactive media on organisations.
About Fundamental Amp
Fundamental Amp is a specialist Social Media and Online PR agency
creating award-winning campaigns using bespoke development and
strategic solutions. If it's fundamental to you, it's fundamental to us.
We are proud to say that we are at the very forefront of Social
Media strategy working with clients in the world of TV, music, events,
the arts and charities. Never shying away from innovation, we have
on-going and highly targeted collaborative partnerships with Miso,
Foursquare, Facebook, You Tube, Spotify and major online press and
portals. Current long-term campaigns and clients include BskyB,
AETNUK, HISTORY™, Bio™ and Crime & Investigation Network™.
We may be the new kid on the block but our campaigns continue to
yield industry awards with an average client ROI of 5:1.
