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Social Media and TV have been working together for a while to
increase and extend conversation and interaction around programming
content, from campaign to commentary to community building.
How can you manage the conversations, what platforms work best?
How can you build a community around your programme? Is this something
you can manage in house or do you need to work with an external
agency? Can you integrate social into your programming content?
We will look at the best practice in the world of TV and social
media and lessons we can learn from this to take to the advent of
social TV.
Please note this event:
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will include a light lunch
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will be filmed
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is free, but please make sure you register as entry will be
on a guestlist basis
Timings:
12.00 - 12.30pm - Registration and Light Lunch
12.30pm - Start
1.45pm - Finish
Chair:
Michael Nutley, Editor in Chief -NMA has been a
business journalist for 25 years, covering a number of areas including
software, telecommunications, construction and leisure. He took over
as editor of New Media Age in July 2000, and was promoted to
editor-in-chief in 2007. As editor-in-chief he maintains a strategic
overview of the entire new media sector, from both a client and a
service provider perspective. He’s also particularly interested
in online advertising, the convergence of TV and the internet, and the
transformative effect of interactive media on organisations.
Speakers:
Rowan Kerek Robertson, Social Media Exec
(Interactive Lead) for BBC Vision
 Rowan has
been very sociable on the BBC's behalf for the last decade.
She's been a messageboard moderator, a host, a community
manager and for the last couple of years has worked in BBC Vision's
dedicated social media team. As the Social Media Exec covering
most of the BBC's TV programmes, as well as various stand alone
websites, she thinks about everything from reporting social success,
helping to join the social dots of a large organisation, training
requirements in a fast moving world and the creative use of social
platforms everyday. She helps programme makers find the
opportunity in the online social world, and along with her team
advises hundreds of social offerings and runs BBC Buzz. She's
personally largely found on Twitter as @row, Facebook, Flickr,
Tumblr and also, in real life, is based in Bristol.
Adam Gee Multiplatform Commissioning Editor (Factual)
Channel 4
Adam is one
of the most experienced commissioners in UK broadcasting of
multiplatform interactive projects around TV. Recent projects
range from the Big Fish Fight [www.fishfight.net] to Embarrassing
Bodies
[www.channel4.com/bodies], from 4Thought.tv
[www.4thought.tv] to One Born Every Minute
[www.channel4.com/born]. He has won over 60 international awards
for his productions.
Adam has served on BAFTA’s Television and Interactive
Entertainment committees and is a trustee of Culture24
[www.culture24.org.uk]. www.channel4.com www.arkangel.tv www.twitter.com/surrealthing
Nick Underhill, Managing Director of KEO digital
Nick previously worked at Pact the industry trade body for
TV and digital production where he was responsible for devising,
implementing and communicating business and policy development for
Pact members. He worked specifically with Pact’s Interactive
Media Production Group.
Nick previously worked as Director of Wired Sussex, the new
media support organisation based in Brighton, which supports over
1000 digital media companies, prior to this he founded and ran
several successful new media businesses. Before digital, Nick
worked in telecommunications working across Asia for NEC Japan and
Matra-Marconi Space.
KEO digital was born out of the development and
management of the hugely successful Chicken
Out website that accompanied Hugh’s Chicken Run
series in 2009. Over 180,000 people signed up on the website to
support the campaign and, when asked to help pay for the tabling
of a Special Resolution at the Tesco AGM, those 180,000 raised
somewhere over £88,000 in less than a day. Since it
started KEO digital has created further successful campaigns and
projects, notably Landshare, and Hugh's Fish Fight and has built
up an experienced core team, which has already won several winning
industry awards for its work.
Joshua March is the co-founder and CEO of Conversocial,
a SaaS company providing a social media management system to
allow companies to effectively manage marketing and customer
support through social platforms. It grew out of iPlatform, the
UK’s leading social app development company (and the first
official Facebook Preferred Developer Consultants in the UK),
which he co-founded in 2008.
From 2008-2010 Joshua was the Chairman of the Facebook
Developer Garage London, an official Facebook event running
monthly for developers, entrepreneurs and marketers working on
the Facebook platform, which he helped found in 2007.
Conversocial is a software-as-a-service (SaaS)
product that helps businesses manage the increasing volume of
two-way communication going through social platforms like
Facebook and Twitter. Through in-depth engagement analytics and
comprehensive comment management tools, Conversocial enables
effective marketing distribution, moderation and
Audience:
This
panel is for TV and new media companies, brands, agencies who are
already involved or who want to get involved in creating social TV content.
Another Event to Check Out:
If you're interested in this event, why not check out our other
event that looks at the challenges and opportunities of social media
for the TV advertising business:
The Future of TV
Advertising: Keeping it Social, which takes place in
the same venue, immediately after this event.
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- The event is finished. It is not possible to register for this event anymore.
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