From lead generation to closing sales, how has the sales process
been affected by social media? From peer to peer recommendations to
group buying to online stores, learn from the experts in using social
media as part of the sales cycle.
Sales has come a long way from
it’s stereotyped image of the persistent cold caller who
won’t take no for an answer. Brands have been working hard to
pull in sales and retain customers using a variety of methods. How
can you mix both offline and online strategies to allow the customer
to create their own journey? How can you maximise your ROI?
Schedule:
2.30pm - tea & coffee
3.00pm - start
4.30pm - finish
Audience: This panel is for Sales directors,
brand managers, agencies, companies who sell using traditional me TV
ads that can increase ROI and value to both the company and consumer.
Chair: Tom Nixon - Founder, NixonMcInnes
Tom
has been involved in social media since 2000 when he built the first
commercial beta version of the BrainJuicer crowd-sourcing
application (now an AIM-listed company.) He went on to co-found
NixonMcInnes which became one of the UK's first consultancies
dedicated to social media. In 2009 and 2010, NixonMcInnes was
assessed by Worldblu and awarded a place on the list of the 'World's
Most Democratic Workplaces' - living and breathing the principles of
transparency, openness, freedom and participation. The very same
principles that are key to success in social media. It also won
'Best Digital Team' at the 2010 Reputation Online awards. Tom has
worked on social media strategy and projects for clients including
Barclaycard,
Channel 4, Cisco, Coca-Cola, The Department of
Health and WWF.
Bruce Daisley, Sales Director for YouTube & Display UK
Bruce
Daisley is Sales Director for YouTube & Display UK. In
June 2010 New Media Age awarded Bruce 'The Greatest Individual
Contribution to New Media' award. Bruce runs Google's display
advertising business in the UK - covering YouTube and the Google
Display Network. He started his career at Capital Radio
at which point he was still convinced that the BBC might option one
of his various sitcom concepts. Media was a three-year gig.
Five tops. He went on to join Emap Radio and ultimately
wheedled his way up to the role of Digital Sales Director.
Bruce joined Google in September 2008 and took on his role at
YouTube in October 2009. He occasionally digs out one of the
old sitcoms. They've not dated well. Maybe things worked
out for the best.
Leo Rayman, Strategy director DDB UK and Tribal DDB.
Leo Rayman is Integrated Strategy Director across the
Volkswagen business at Tribal DDB and DDB London. Leo leads the
Planning for Advertising, Digital Advertising, Social Media, the
Website and Retailer marketing).
Leo's role is to provide a joined-up strategic direction
for Volkswagen advertising and marketing whatever the medium.
Leo's background has prepared him well for this role, having
previously worked as a Planner in PR, Direct Marketing and
Advertising. Leo is supported by a team of seven Planners and Data Analysts.
Before rejoining DDB UK, Leo established an International
Strategic Planning function at world-leading PR agency, Weber
Shandwick (IPG). Building a discipline from scratch gave Leo the
opportunity to define a new kind of insight and brand-driven
approach to PR programme development. PR gave Leo an understanding
of media relations, corporate repuation managment and social media.
Previously Leo worked at DDB London as an advertising
planner on Volkswagen Large Cars, Dell and Anheuser Busch.
Jonathan Mann - Head of Marketing, Groupon UK&IE
Jonathan has been active in
ecommerce for over 10 years, which has encompassed most aspects from
operations, to business development, to marketing. Prior to Groupon,
Jonathan has worked with some of the largest gaming brands in the
industry, including Jackpotjoy and Sun Bingo, where he worked in the
affiliate team. He has been with Groupon since last April, which
appears to make him something of a stalwart. Jonathan’s time
with Groupon UK so far has been interesting to say the least; from
the building of the MyCityDeal brand, all the way up until its
much-publicised activities towards global brand status.
In his free time (a rare
treat), Jonathan can be found playing the guitar, reading books on
Anthony Burgess and sometimes even baking cakes.
Jon
Mell, Portal and Social Business Leader for North Europe, IBM
Jon has been in the industry
more than a decade working in tech start-ups and recently for IBM.
He is currently leading IBM Customer Experience & Social
Products for North East Europe. He is a key evangelist for
"Social Business" agenda in the enterprise marketplace.
