The apps market is going from strength to strength, with brands
dominating the space, the next generation of apps are increasingly
becoming more social integrating; checkin's, likes and recommendation
engines to add extra value to the user, any time any where.
This panel discussion, followed by lunch and networking, will
look at the trends in mobile apps, with a spot of forecasting at
the connecting point of social, local and mobile and how
brands are making the most of the new technology to increase
their customer base and interaction with their content.
Please note, this event:
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will include a light lunch.
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will be filmed.
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is free to attend, but please register as entrance is on a
guestlist basis.
Pre panel presentations:
David Weiner - Digital Media Manager at PepsiCo -
Tasked With Development, Management and Execution of Digital and
Social Media Strategy
Tom Smith, CEO, globalwebindex
Speakers:
Simon Callan, Apps and Partnership, Nokia
Simon Callan helps brands in the UK exploit the opportunity
available through the significant growth Nokia’s Ovi
Store. Working for Nokia’s Ovi Publish unit, Simon also
ensures that where UK brands have global reach, they exploit
Nokia’s store presence and distribution in over 190+ countries
across the world. Simon has been working in mobile for over 10
years with the last 4 years focused on Ecosystem development and marketing.
Tom Smith, CEO, globalwebindex
Tom
Smith has been producing global research in the social media and
online space since 2005. He started Trendstream and the GlobalWebIndex
tool to provide the most detailed exploration of internet adoption,
attitudes and motivations ever compiled. Previously Tom worked at
Universal McCann where he produced a series of research called Wave
that tracked social media adoption over time.
The GlobalWebIndex is an online tool created for
agencies, marketers and internet professionals that enables them to
understand their target audience, business category and market trends
wherever they are in the world. The tool is currently populated with
the most detailed set of research data ever compiled from 3 waves of
data from July 2009, January 2010 and September 2010, covering 51K web
users in 18 countries. In 2011 this will expand to 3 sets delivered in
February 2011, June 2011 and October 2011, covering 26 key online
markets and 90K consumers. The data set focuses on consumer web
behaviour and adoption across browser based technologies and packaged
web platforms, social media adoption and impact, attitudes and
motivations towards the role of the internet, perception and needs for
brands online and the models for content delivery and monetisation.
Ed
Lea, known by the key players in the mobile industry as Europe’s
no.1 iPhone app developer, spent the first twelve months of the mobile
app gold rush building iPhone apps, both on contract and independently.
Two of these independent apps reached the number one spot in the
iTunes App Store - TV Plus which was the first app to set Sky+ to
record from iPhone (6 months before BSkyB released a similar app) and
iPhone MMS, the only way to send and receive MMS on UK iPhones before
Apple's 3.0 firmware and which received over 250,000 downloads in just
3 months. Before entering the mobile space, Ed worked at Transitive in
both engineering and commercial roles. TransiSve was the leader in
cross-‐platorm virtualisation, creating products such as
"Rosetta" for Apple, before it was acquired by IBM in
December 2008.
Chair: Tim Green, Editor, Mobile Entertainment
Tim
Green is the executive editor of
Mobile Entertainment
, an
industry website for the mobile content sector. ME was launched in
2005 and is now established as the primary resource for news,
analysis and opinion in the space. It also hosts conferences,
networking events and the annual ME Awards. Tim has been writing
about mobile since 1999, first as mobile editor of MCV (the games
industry trade magazine) and then as a senior analyst with market
forecaster Screen Digest.
