The social media space is no longer new but plenty of
misconceptions still exist about who works in it, and what they do.
Join Propel London and a host of industry experts busting the
myths that surround social media.
Playing around with Facebook all day is far from the reality
of working in social media but what do Heads of Social and Social
Media Managers actually do and are there any opportunities for you
to join them?
We will hear from 4 people, working in senior roles in social
media, about the reality of their day, the role they have and the
work they do for their clients.
As the social media sector matures, people working in
business, marketing, management, strategy, media planning TV, radio,
multi platform, music and more have ample skills to help take it to
the next level – but how can you get beyond the myths and
stereotypes to find out more?
This panel seminar is for established people working in
digital, traditional media or other creative industries who are
looking for opportunities or information about working in social media.
Right now we're collecting your thoughts on some of the
myths surrounding work in social media. What are your
perceptions? What do you hear a lot from people outside the
space? Perhaps it's something funny, or perhaps it's quite a
serious point. Either way, please share it - we'll be using
the most interesting points during the event. Simply use the
hashtags #smwldn #socialmyths to share your thoughts.
Phil is Marketing Manager at digital recruitment company
Propel London. In his role he sees first-hand the demand in the
market for talent in the social media space, and also hears plenty
of misconceptions about what it means to work in social media.
Phil has worked in digital since he moved to London in 2005,
starting out as a recruitment consultant before working at an
advertising network and social media agency. His role at Propel
London includes developing their use of social media channels, as
well as traditional marketing.
James Whatley is Engagement Strategy Director for 1000heads,
the word of mouth people, where his goal is to constantly redefine
the ways in which brands – such as Nokia, P&G & Mars
– interact with their biggest advocates and staunchest detractors.
Recently named in PR Week’s Power Book 2010, he was
social media reporter for Lucozade in 2009, and prior to that, Head
of Digital & Social Media at voice-to-text company, SpinVox.
Max is lead consultant for non-profit and public sector
clients at NixonMcInnes, a social consultancy based in Brighton.
He currently spends most of his time helping non-profits and NGOs
understand how to use social technologies to involve more people
in their work, improve fundraising and achieve goals like
behaviour and policy change. When he’s not doing this, he
helps to run hack days and unconferences around open data and
social innovation, as well as getting overexcited about lots of
things and trying very hard not to get distracted.
NixonMcInnes is a social consultancy working with FTSE 250
companies, government and major not-for-profits to help them take
advantage of emerging trends in technology and the workplace.
NixonMcInnes won 'Best Digital Team' at the 2010 Reputation Online
awards and has been listed as one of the 'World's Most Democratic
Workplaces' for 2009 and 2010.
Ally is Community & Syndication Manager at Channel 4, a
multidisciplinary professional in the Broadcast and New Media
industry. Ally produces web and interactive TV projects around
interests suitable for both commercial exploitation and public
value, in lifestyle, entertainment and factual genres.
Ally is an expert in moderation and compliance of user
contributed content for publisher broadcasters, with recent focus on
guideline and product development. She also has programme-making
competencies in production, filming, editing and rights management.
Maz Nadjm (Ogilvy / @mazi)
Maz is the Head of Social Media for the UK Ogilvy Group
agencies, leading and co-ordinating the Group’s existing
social media experts, responsible for developing and helping to
deliver further social media growth opportunities for the agencies
and their clients.
Prior to joining Ogilvy Maz was responsible for the
Sky’s online (which has over 1 billion monthly page
impressions) social media strategy, development and marketing for
each Sky site. Within a year of his appointment at Sky, Maz oversaw
a 200% increase in engagement on Sky Portal sites. In addition, Maz
also launched the new Times Online commenting system and was social
media advisor to a number of News Corp units, including News
International, Star TV, Sky Italy and Fox TV Channels. He also
advised Chelsea Football Club and British Forces Broadcasting on social.
Maz also co-founded one of the UK’s first social media
consultancies (rareface.com) back in 2006, as well as
InfieldParking.com, a social networking site for NASCAR fans.
Malgorzata Skonieczna (PepsiCo Europe.)
Malgorzata is Communication Director for PepsiCo Europe.
She joined PepsiCo in 1993 in Poland and since then has held
a variety of positions in marketing, communications, and
government affairs. Prior to assuming her role for the Europe
business unit, she served as the Public & Government Affairs
Director for Eastern Europe, with responsibility for Russia,
Ukraine and Poland, Communication Director for Central Europe, and
Marketing Director for Central Europe.
Since March 2005 she has been the President of the Polish
Food Federation, and she previously served as the Vice Chairman of
the CIAA, the European food and beverage association, from 2006 to
2009. A Polish Citizen, she holds a BA in English Literature
from Lodz University.
