-
-
Traditionally two separate industries, games and social media have
meshing together in a variety of ways, providing opportunities for
brands. Traditional games companies are embracing social media,
social gaming market is set to hit over $1bn this year and
brands are combining game mechanics and social media to drive
campaigns. Opportunities exist, All are benefiting from
targeting a wider demographic, increasing engagement and create
rewards and status to drive behaviour both off and online. Learn from
experts working in this space.
This event will:
-
include a light lunch
-
be filmed
-
is free to attend, but please make sure you register as
admittance is on a guestlist basis
Schedule:
12.00pm - arrival & registration
12.30pm - start
2.00pm - finish
Speakers:
Mark Hindle, Communications Manager, Nokia UK
Mark Hindle launched and oversees Nokia's UK social media
presences including Facebook and Twitter, and is responsible for a
wide range of device and service communications, like ' The Conspiracy For
Good' - a groundbreaking immersive gaming experience that was
written by Heroes' Tim Kring and brought to life using Nokia's Ovi services.
Miguel Andres-Clavera, Creative Technology Director and Head
of Innovation at JWT London
Miguel runs the Innovation and game lab within JWT
Experience London working at the intersection of creativity,
technology, research, social change and development, with a
special focus on high-end and casual games, mobile platforms and
convergence to amplify brand experiences in the form of what he
calls expanded play.
Miguel has worked as interactive creative lead and game
designer in several agencies for brands such as Sony and Adidas
and previously as software engineer for Barclays. He co-founded
the Social Technology and Cultural Interfaces research group at
Goldsmiths Digital Studios, where he also lectured. Miguel
has been invited as speaker and to present his work at
conferences and festivals internationally.
Miguel holds a MPhil/PhD in Art & Computational
Technology form the Goldsmiths Digital Studios (University of
London) and Masters Degree in Software Engineering & computer science.
Guy de Beer, CEO of Playcast
Guy de Beer's close involvement with the media
distribution business and technology spans over 11 years, during
which time he has held various marketing and business development
positions in the Telecoms and Cable sector. Prior to founding
Playcast Media Systems, he managed Harmonic's [NASDAQ: HLIT] VOD
product lines. Playcast
is the leading cloud gaming platform for TV and PC.
David Rowan is editor of Wired UK, which won 2009 Launch of the
Year at the British Society of Magazine Editors Awards. He has
edited The Guardian's websites, written tech and trend-watching columns for The Times,
made TV films for Channel 4 News, and produced satisfyingly
long features for The Telegraph Magazine,
Sunday Times Magazine, The Observer and elsewhere. Trained at
The Times, he edited The Guardian's op-ed, education, analysis
and Saturday features sections. Most recently he edited The Jewish Chronicle.
-
- The event is finished. It is not possible to register for this event anymore.
-
|
|
