How Social Media Can Be Used to Help Build the Women's Audience for Films, Hosted by PepsiCo

Event Description:

With the multiplexes focused on films that are targeted at young men it is quite a challenge to build an audience for a film that targets women.  Social media is one growing area of focus that has helped studios, producers, distributors and marketing experts reach the female demographic which in actuality buys 55% of the tickets.   This panel will discuss the unique challenges facing films that are targeted at women and how social media can help make a film a success.

Speakers:

• Melissa Silverstein, co-founder of the Athena Film Festival, founder of Women and Hollywood (panelist and moderator)
   
• Bladimiar Norman, marketing, The Weinstein Company
   
• Penelope Jagessar Chaffer, award winning documentary filmmaker, writer and children’s environmental health advocate
   
• Nekisa Cooper, producer, Pariah, which recently played at the Sundance Film Festival and was sold to Focus Features