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Event Description:
86 percent of women in the US have a profile on a social
networking site and 72 percent log-on every day, the majority of whom
are moms. Meanwhile, 85 percent of moms automatically think more
positively about a company when it supports a cause and 65 percent say
they prefer to buy from brands that support causes they care about.
The intersection of success is social media. This panel will discuss
the increasing role of women driving social media conversations and
how brands are engaging them by leveraging cause marketing to incite
change. Hear from the following panelists who will also share some
recent case studies:
Speakers:
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Moderator: Jamie Stein, Director Digital Initiatives,
PepsiCo
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Lindsay Avner, Founder and Executive Director,
Bright Pink
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Jory Des Jardins, Co-founder and President, BlogHer
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Catherine Balsam-Schwaber, SVP of Marketing at iVillage
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Natalia Oberti Noguera, Founder and CEO of Pipeline
Fund @nakisnakis
followed by
Closing Keynote: Bonin Bough, Global Director of Digital and
Social Media, PepsiCo
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