Pay Attention! Social Listening Done Right, Hosted by JWT

Event Description:

Social listening is now standard operating procedure for plugged-in brands and marketers, but listening is the easy part. The next step is figuring out context, discerning the signal in the noise, and making informed decisions on behalf of the brand. And the NEXT next step is to use social listening as a way to engage a brand’s advocates and detractors in real-time—that’s when the fun starts. This panel will discuss how to get there.

Speakers:

• Moderator: Michael Learmonth, Digital Editor, Ad Age

• Kyle Monson, Senior Technology Editor, JWT

• Shiv Singh, Head of Digital for PepsiCo Beverages

• Brian Clark, CEO, GMD Studios

• Ed Sullivan, Vice President, Strategic Alliances, Radian 6

• Michael Jaindl, Cheif Client Officer, Buddy Media