Fenton's The New Normal: 12 Driving Forces in Communications

Five years ago there were no iPhones, no Kindles, no iPads, no Flip Cameras, no Twitter, no YouTube, no Facebook, and no widespread instant messaging. Media as we know it is rapidly changing before our eyes. Today more people in the world have access to smart phones than clean water. All the while, newspapers are in such rapid decline that some of the titans of the industry are in serious jeopardy of vanishing from existence.

What do all of these rapid changes mean for how we communicate our ideas, business and stories? How does this change the way we work with mainstream media? And, most importantly, how are these changes changing us, how we think about communications and how the public interest sector changes behavior and policy on the most important issues of the day?

In this presentation, Parker Blackman, Fenton's Chief Operating Officer and Robert Perez, Senior Vice President at Fenton, will lead an interactive discussion on 12 driving forces in communications including: a globalized Internet; increasing audience fragmentation; the end of traditional journalism; transparency and authenticity as values; the importance of being our own content providers and disseminators, and more. Please join us to share your questions and insights about the potential implications of this new communications landscape, followed by a chance for informal networking with colleagues.