A one-hour session with Q&A to bust common social media
marketing myths, featuring Attention, Morgans Hotel Group and Mattel:
- Is social media a bubble
- Are social and traditional media fundamentally different
- Can you measure real ROI in social media
- Do I need more Likes/Fans
- Is social media an inexpensive alternative to traditional media
and PR
- Are popularity and influence the same
In addition, the session will address why certain brands succeeded
and failed in social media in 2010.
We will also answer and debate questions from the group on what
social media does, and does not, achieve.
Tweet along with the panel: #SMWMyths
Moderator:
Noah Brier, Co-Founder, Percolate
Panelists:
Curtis Hougland, Founder, Attention
Lauren Bruksch, Director, Marketing, Barbie
Jim Zito, VP, Interactive Marketing, Morgans Hotel Group
Speakers:
-
Curtis Hougland, Founder & CEO, Attention
Curtis opened the first joint PR and online marketing practice in
1993, working with Internet pioneers including CompuServe, AOL,
Prodigy, Microsoft and Sprynet. One of the PR industry's first
creative directors at Middleberg, he grew the agency into one of the
most successful consumer technology agencies prior to its sale to Euro
RSCG in 2000. Curtis tested his word-of-mouth campaigns by co-founding
Film Movement (sold to Blockbuster in 2006), the first company to
release films simultaneously in theater and on DVD.
-
James Zito, Vice President, Interactive Marketing, Morgans
Hotel Group
As Vice President, Interactive Marketing, for
Morgans Hotel Group, James Zito oversees all development of Morgan
Hotel Group’s E-Marketing/E-Commerce initiatives. Before
joining in 2006 Mr. Zito spent over 16 years with Denihan
Hospitality Group where he directed all areas of E-marketing and
developed and managed an award winning CRM program.
A respected industry expert on Internet
marketing, Zito served as the 2006-2008 Co-Chair of the North
America HSMAI Internet Marketing special-interest group, and has
spoken at events including Ad Tech, HITEC, Hospitality CIO Summit,
HEDNA, TravelCom, National Center for Database Marketing (NCDM), and
guest lectured for the New York University’s Masters in
Hospitality program. Mr. Zito has a Bachelor of Arts from William
Paterson University.
-
Lauren Bruksch, Director, Marketing, Barbie at Mattel
Lauren
Bruksch is a marketing director for the Barbie
brand at Mattel, Inc. In her position, Lauren plays an
integral role in forging strategic
marketing
partnerships
and oversees social media
and
digital marketing, philanthropy and special
projects for the brand
. Laur
en
manages the Barbie brand's
partner
ship
s
with the CFDA
and fashion community, and she
has been instrumental in securing
the brand
’
s
partnership
s
with
T
he White House Project
and
“
10 Women to Watch
”
list
.
Most recently, Lauren spearheaded Mattel's first
original digital reality series, "Genuine Ken: The Search for the
Great American Boyfriend." Lauren
also
serves as the one of the judges on the web
series, as a representative and the voice of the Barbie brand.
Additionally, Lauren oversees all of social marketing for the
brand, including Barbie and Ken's facebook, Twitter
and Foursquare accounts.
In 2009, Lauren was one of the key players who
helped Barbie celebrate her 50th anniversary with a
unprecedented runway show at New York
Fashion
Week
and a celebrity birthday bash at Barbie's
real-life dream house in
Malibu,
Calif. Lauren has worked on the Barbie
brand for more than
6
years, and
recently began working across the
girls
’
portfolio of brands at Mattel.
