Rally to Restore Sanity and/or Fear Case Study, Hosted by COMEDY CENTRAL

Event Description:

On September 17, 2010, Jon Stewart and Stephen Colbert announced on-air their historic Rally To Restore Sanity And/ Or Fear would take place in Washington DC on October 30, 2010.  From the moment this event was revealed and for the month leading up to the Rally, COMEDY CENTRAL recognized the importance of keeping their audience informed while engaging and encouraging them to participate via in person or digitally.


To successfully pull off an event of this magnitude, in such a short period of time, COMEDY CENTRAL knew that by utilizing Social Media they would make an immediate and significant impact on their audience.   Through  partnerships with Facebook, Twitter, Foursquare and Meetup, as well are more traditional CRM activities such as email marketing and mobile alerts, COMEDY CENTRAL was able to engage their audience on all platforms.  The network connected with fans across the country and world while surprising and delighting them along the way.  The event was a multi-platform success -- over 250,000 people attended the Rally; 2.0 million viewers watched it on COMEDY CENTRAL; it became the largest single event ever for Foursquare and fans streamed live on comedycentral.com or via their iPhone, iPad or Android devices to make this is one of the biggest live streaming events ever for MTV Networks.

Speakers:

• Steve Grimes, SVP COMEDY CENTRAL DIgital
   
• Don Steele, VP Digital Marketing, MTVN Entertainment
   
• Moderator: Craig Minassian, Rally Producer and President Minassin Media