Time : 18:00 MoMo registration, 18:30 General
Asssembly, 19:00 Program, 21:00 Close
Registration deadline: Friday, April 9
Topic: Mobile marketing and advertising
Mobile-marketing has been touted as the next big thing in the mobile
industry since several years now. This session will tell you where
exactly the mobile marketing and advertising industry finds itself
today, the challenges that remain, and the significant opportunities
that it will bring companies across the mobile and digital
value-chain, as these issues become resolved and mobile turns into a
truly intelligent 1-2-1 marketing medium. We will discuss :
- Status of mobile marketing today
- Location based marketing
- Mobile advertising as component of
cross-media campaigns
- Mobile marketing case-studies
Format for this meeting: Presentations by experts
will be followed by interactive discussions.
Host
Claude Florin, Hewlett-Packard
Confirmed Speakers
Speakers will be confirmed on our web site before the event.
Program details here
Thanks to our event sponsors who help us make this a free event,