Earned, Owned, Paid Media: Hosted by Microsoft

Event Description:

The ecosystem between paid, owned, and earned media is rapidly evolving faster than most marketers can keep up.  75% of Facebook users polled indicated that an ad spurred them to ‘Like’ a brand (DDB Worldwide, 10/10).  What are the implications and where is it all going?  How can publishers, advertisers, and agencies adapt to thrive in this new environment?   Join this session to dig in!

To kick this session off, Microsoft Advertising’s Jenn Creegan will share some intriguing social-oriented ad innovations.  Like an espresso shot, this rapid-fire demo will get our heads buzzing with what’s possible when the industry comes together to create new opportunities.

Next, msnbc.com’s Moritz Loew will lead a caffeinated panel with industry-leading representatives covering agency, social network, publisher and creative community points of view.  They’ll look into the future to answer the question on everyone’s minds: where are we going with paid, owned and earned media in the marketing mix?
 
Speakers:

• Moderator:Moritz Loew, Sr. Director, Field Sales, msnbc.com

• Jenn Creegan, Sr. Director of Brand Advertising, Microsoft Advertising
   
• Jon Halvorson, SVP, MediaVest
   
• Paul Kenny, VP Marketing, NBC News

• Tom Beeby, Principal, Executive Creative Director, Beeby Clark + Meyler

• Sarah Personette, US Head of Agency Relations, Facebook