In an ideal world all artists would
have a personal business manager who would plan and manage their
career, find representation with top national and international
galleries, build their client base, establish contacts with
important collectors, seek out funding opportunities, maintain and
update their website, follow up all new contacts…..the list
goes on. The reality unfortunately is that as artists we need to
be able to do all these things, and more,
ourselves!
As an artist there will always be an
end product to your work. Like any other product it needs to find a
market, and is therefore subject to the same rules of marketing and
the market place as any other product.
This two day seminar
“Marketing for Artists” takes a detailed look at the
Irish art market and marketplace, and by drawing on personal
experience illustrates how it is possible to create a successful
full-time career and business as a visual artist. By treating the
Artist’s Practice as any other business it demonstrates how
simple marketing and business principles can be applied to help plan
and achieve your goals.
The course aims to fill the gap
between the professional development training provided by the local
Arts offices and the functional training provided by the enterprise
boards and specifically targets visual artists that are looking for
guidance, direction and advice in developing a sustainable and
viable business as an artist. What sets this workshop apart from any
others is that it is delivered by an Artist for other Artists,
drawing on his own experience in developing a successful and viable
career as a full time painter.
Tutor Biography
Padraig McCaul is a full
time practising artist, exhibiting with galleries nationwide and
internationally as well as actively promoting and selling his work
online and through national Art Fairs. He has over 20 years of
management and practical experience in the creative arts,
including the areas of Visual Arts, Music, Game Development and
Educational Learning Software development.
Course details
Length: 2 days Saturday 13 & Sunday 14 February 2010 Fee:
€150 Early bird price: €135 (if paid before 6 February 2010)
Bring a Friend Scheme
** Special Offer**
Anyone who books a place on a course we
will offer a 25% discount if they refer a friend. Refer four friends
who book and you can come along for free.
Registration form
The event is finished. It is not possible to register for this event anymore.
