The Social Web- Have We Arrived?, Lunch Hosted by Meebo

Often labeled a fad, a buzzword or a mystery, the notion of “social” on the Web is at the heart of many misconceptions, and with good reason. The definition of the social web continues to change in fundamental ways. There is already evidence that this year will mark even more change, as people look to connect more seamlessly around Web content – articles, photos, videos and more – no matter where they are on the Web.
 
These connections around content will define our social experience, and they represent a tremendous business opportunity for website owners, publishers and advertisers . For the first time, the traditional idea of an algorithmic-driven Web experience, where content is primarily found through search, is challenged by a people-centric Web experience, where it is discovered through shared connections.
 
Meebo will lead a discussion on the changing definition of the “social Web.”  This conversation will explore whether the social Web has truly arrived, how people are currently using it and what website owners and brand advertisers need to consider when they think about the social Web and their target audiences.