Social media
enthusiast or cynic? Whichever camp you find yourself in, it seems
that we are all still trying to find ways to use these technologies to
grow and develop our organisations. We are questioning how influential
and effective social media already is and we are wondering too just
how powerful social media may yet become.
In Glasgow
on 17th June, a team of media professionals from the UK and the US
will be examining how social media can be used to influence customer
behaviours and create successful strategies for change. Our speakers
will showcase practical examples of how social media has made a
demonstrable difference to both public, private and third sector
organisations, in influencing marketing, sales and customer service.
Speaking at media140 Scotland
Pat Kane: Why social media matters to people
A writer, musician, consultant and activist, based in Glasgow and
London. He is the author of The Play Ethic: A Manifesto for a
Different Way of Living (Macmillan, 2004), and has written for many
publications in the UK, including the Independent, the Sunday Times,
the Guardian/Observer and lastly the Sunday Herald, of which he was a
founding editor in 1999.
Trey Pennington: What matters now – a practical look at
social media in action
Trey
Pennington uses technology, marketing, and stories to connect
businesses with the people they seek to serve. Trained in marketing
and education (MBA, MS in Education), Trey understands the value of
story. He helps companies discover and develop their core story. Trey
leverages social media to connect with audiences around the world.
HubSpot ranks his Facebook profile as one of the most influential in
the world. They also routinely rank his Twitter profile in the top
0.01% of all profiles ranked.
Steve Berry: Trying, failing and learning from social media
Steve Berry
is an ageing digital media doofus who has worked, with varying degrees
of success, at the BBC, Endemol, Channel 4 and News International on a
whole bunch of interactive projects. He has been paid to write jokes,
promote TV shows, create red button "experiences", teach
transmedia storytelling to Ridley Scott, and make children run around
an imaginary room hunting for clues.
Read
full speaker bios
