ONLINE SEMINAR: CASE STUDY ABOUT
LOYALTY AND CUSTOMER RETENTION
At this online seminar Peter Winther - a
seasoned loyalty marketing expert - will show you how he
used a well designed loyalty strategy to turn a money-loosing
business around.
The case study addresses the automotive industry, but is
relevant to anyone wishing to apply more focus on customer
retention, customer loyalty and customer satisfaction.
If you have not taken part in an online seminar before, do not
worry. It is easy. All you need is access to your computer, a
browser and simply follow the guidelines we will send you.
More details below.
A loyalty program that played a major part in a big turnaround.
A case study from the automobile industry presented by Peter
Winther,one of the most experienced and innovative loyalty marketing
experts in Scandinavia. Mr. Winther recently founded Winholistic
– a consulting company specializing in Holistic Customer Life
Cycle Marketing Management.
In this online seminar (webinar), Peter Winther, will share some
of his learning’s and provide you with real examples from his
own customer/marketing loyalty strategy and tactics. He will show
you real examples and real numbers, which, we’re sure, will
prove valuable to anyone interested in loyalty marketing and
customer retention programs.
Background:
5 years ago Andersen & Martini – Denmarks largest
automotive dealership - was a money-losing business. A new
management team were brought in with an objective to turn matters
around. Since then this public company has improved top line and
bottom-line year after year. The customer loyalty strategy has
proved to influence the turnaround largely and is by many considered
one of the best executed customer loyalty programs in the
industry.
Interestingly, Mr. Winther chose not to involve an
advertising/marketing agency. All loyalty marketing and general
marketing advancements in Andersen & Martini have been planned,
executed and measured utilizing only limited internal resources.
Mr. Winther will disclose what he did, what worked and how it
was perceived by his target groups. He will also cover these
loyalty marketing fundamentals;
- 5 things to consider before setting up your loyalty marketing
strategy
- 2 components that everyone need to know before
execution
- The successful loyalty marketing ingredients that
worked well for Andersen & Martini
- Things to consider in a
multi channel marketing age
You decide the price
Register early and participate for free. If you are not amongst
the first 25 to register, you can participate at very low fees.
Feel free to pass this invitation on to colleagues and friends.
