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PRODID:-//Amiando.com//Amiando Einladung Exporter//EN
VERSION:2.0
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20120524T214326Z
SUMMARY:Social Strategy Cage Match: Offense VS. Defense\, Hosted by KickA
 pps
DTSTART;VALUE=DATE-TIME:20110208T230000Z
DTEND;VALUE=DATE-TIME:20110209T010000Z
GEO:40.75366;-73.97458
LOCATION:Hosted at the Business\, Media & Communications Hub at JWT
DESCRIPTION:Event Description:\nAs social media marketing continues to ev
 olve\, we’re seeing shifts in the \nway brands approach the channel as w
 ell:\n    * Some are playing defense - monitoring existing customer conv
 ersations\n      in social media\, responding to some and promoting othe
 rs.\n    * Other brands choose to play offense\, giving employees and cu
 stomers\n      the tools that let them create new stories and spread the
  word.\nBoth approaches are valid parts of a social strategy\, but which
  one yields \nbetter results?\nTwo teams of industry experts will battle
  it out to find out which social \nmedia strategy reigns supreme. Partic
 ipate in our interactive debate \nfeaturing some of the heaviest hitters
  in the social media industry\, and \nlearn valuable tips for building o
 ut your own brand's social strategy.\nSpeakers:\n    * Brian Morrissey –
  Digital Editor\, AdWeek\n       \n    * David Berkowitz – Senior Direct
 or of Emerging Media & Innovation\,\n      360i\n       \n    * Ian Scha
 fer – CEO\, Deep Focus\n       \n    * Ana Andjelic – Senior Planner\, H
 UGE\, Inc.\n       \n    * Tom Ajello – Partner/Creative Director\, POKE
 \n       \n    * Chapin Clark – SVP\, Managing Director\, R/GA\n       \
 n    * Mike Scheiner - Executive Vice President\, Creative Director\n   
    Integrated Branding and Digital\, Porter Novelli\n    * Jim Deters\, 
 President\, Ascendant Technology\n    * Mike Monello\, Co-Founder & Exec
 utive Director\, Campfire\n=========================================\nTh
 is invitation was created with amiando.\nTo display this invitation agai
 n\, go to http://www.amiando.com/kickapps
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