Event Description:
As social media marketing continues to evolve, we’re seeing
shifts in the way brands approach the channel as well:
- Some are playing defense - monitoring existing customer
conversations in social media, responding to some and promoting others.
- Other brands choose to play offense, giving employees and
customers the tools that let them create new stories and spread the word.
Both approaches are valid parts of a social strategy, but which one
yields better results?
Two teams of industry experts will battle it out to find out which
social media strategy reigns supreme. Participate in our interactive
debate featuring some of the heaviest hitters in the social media
industry, and learn valuable tips for building out your own brand's
social strategy.
Speakers:
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Brian Morrissey – Digital Editor, AdWeek
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David Berkowitz – Senior Director of Emerging
Media & Innovation, 360i
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Ian Schafer – CEO, Deep Focus
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Ana Andjelic – Senior Planner, HUGE, Inc.
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Tom Ajello – Partner/Creative Director, POKE
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Chapin Clark – SVP, Managing Director, R/GA
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Mike Scheiner - Executive Vice President, Creative
Director Integrated Branding and Digital, Porter Novelli
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Jim Deters, President, Ascendant Technology
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Mike Monello, Co-Founder & Executive Director, Campfire
