This panel will discuss how to
successfully engage influencers through social media. The session will
cover what a successful program looks like, how to plan, the
role of authenticity, crowd-sourcing content, and advanced techniques
for increasing reach and harnessing the power of influencers. Whether
you are a startup starting from scratch, working with an existing
company on a launch, or leveraging a social graph to expand a brand's
reach, the goal is to walk away with actionable techniques to help you
expand your reach using sustainable social growth techniques.
- The event is finished. It is not possible to register for this event anymore.