Engaging Influencers

This panel will discuss how to successfully engage influencers through social media. The session will cover what a successful program looks like,  how to plan, the role of authenticity, crowd-sourcing content, and advanced techniques for increasing reach and harnessing the power of influencers. Whether you are a startup starting from scratch, working with an existing company on a launch, or leveraging a social graph to expand a brand's reach, the goal is to walk away with actionable techniques to help you expand your reach using sustainable social growth techniques.