ONLINE TICKET SALES END AT NOON ON THURSDAY, MARCH 24. IF WE
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This year's global Twestival is
going local!
For this third annual event, people
around the world will again harness the power of Twitter and
social media to bring people together and raise funds for a good
cause. But instead of sending funds to an international outfit,
Twestival 2011 will benefit a charity in each city.
Twestival Honolulu 2011 will benefit the Blood Bank of Hawaii.
Featuring Live Music & Performances By:
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Jason Tom
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Emi Hart
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Kamuela Kahoano
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Willow Chang
Blood Bank of Hawaii Background
Blood Bank of Hawaii (BBH) is a
non-profit organization that provides blood to civilian
hospitals throughout the state
and has been serving Hawaii’s patients since 1941.
BBH is committed to providing a
safe and adequate supply of blood, blood products
and related transfusion
services to the patients of Hawaii. Licensed by the FDA and
accredited by the American
Association of Blood Banks, BBH is also a member of
America’s Blood Centers,
the nation’s largest network of community-based blood
programs.
Benefits: Awareness and Resources
With Twestival promoting BBH
as a beneficiary, the impact is immediate. BBH becomes
more visible and the need for
blood is brought to the forefront of our targeted audience.
This will also provide BBH
with compassionate and committed (people) resources
who may be interested in
partnering with us, maximizing the investment endowed by
Twestival.
Objective: Raising Awareness
Donors are needed every day to
maintain an adequate blood supply to fulfill Hawaii’s
blood needs. National
statistics show that 60 percent of the population will need blood
sometime in their lives,
yet only two percent of Hawaii’s population
donates blood.
In
2010, more than 27,000 donors contributed approximately 60,000
pints of blood to
the statewide program. While
approximately 5,000 loyal donors give the gift of life on a
regular basis, many donors
donate just once a year.
The need for new donors never
ends. Each year we need about 7,000 first-time donors
to
meet the blood needs of Hawaii. Social media is a great
tool for reaching the next
generation of blood donors.
Project: Digital Media Messaging
To
generate awareness and interest for the next generation of blood
donors, BBH
needs to develop a
digital media library of short clips (three to five
minutes in length)
with compelling messages to
reach the online audience. We would like to develop both
educational messages as well as
testimonials that can be streamed online through
interactive outlets including
YouTube, Facebook, BBH website, blogs, etc. These clips
can also be used for
presentations, in particular for our high school and college student
donors.