Social Media and Social Styling: Can The Next Rachel Zoe Be Found Online?, Hosted by Hearst

Event Description:

Is playing stylist key to the success of fashion social media?  The role and growing popularity of social styling - "playing fashion editor" on websites like Kaboodle and Polyvore, which allow consumers to share their style picks and fashion sense with the community. Social shopping and fashion finder iPad apps, and how magazines and brands can leverage this potential, create a high consumer engagement with their brand and develop new revenue streams, through customization, social targeting, connecting online fashion editorial/shopping experiences.

 
Speakers:

• Moderator: Laura Brown, Features/Special Projects Director, Harper’s Bazaar

• Kerry Diamond, VP of Public Relations & Communications, Lancôme
   
• Leandra Medine, blogger, ManRepeller
   
• Andrew Essex, CEO, Droga5

• Kristine Welker, Chief Revenue Office, Hearst Magazines Digital Media

• Kerry Diamond, VP of Public Relations & Communications, Lancome

• Kristine Welker, Chief Revenue Officer, Hearst Magazines Digital Media