The Big Shift: Brands, Media and Consumers in a Real-Time World, Hosted by Hearst

Event Description:

Brands, media, and consumers used to have distinct roles in the marketing relationship. Now, those roles overlap, creating new opportunities and expectations. In today’s environment of instant connectivity through social networking sites, brands must learn to connect in real time — or get left behind. They must think like publishers, where timely dialogue is attuned to consumers’ current needs and useful content is king.  This session will explore the shifting roles of brands, media and consumers in a real-time world and how brands will need to reinvent themselves to remain relevant.
 

Speakers:

• Moderator: Kunur Patel, Advertising Age
   
• Adam Lavelle, CSO ,  iCrossing
   
• Soraya Darabi, Co-founder, Foodspotting

• Ann Shoket, Editor-in-Cheif, Seventeen