Gamify Me: How Game Mechanics Have Infiltrated Marketing-What's the Next Play?, Hosted by JWT

Event Description:

Winning points or badges, sitting atop a leader board and getting to the next level are all actiosn that we have grown accustomed to.  Now marketers are incorporating these activities to encourage desirable behavior.  We will talk about who is winning using game mechanics and how marketers can avoid getting blasted.

Speakers:

• Moderator: David Rosenberg, Director of Emerging Media, JWT New York
   
• Gabe Zicherman, author, Game-Based Marketing
   
• Rajat Paharia Bunchball
   
• Samantha Skey, Chief Rewards Officer from Recycle Bank

• Demetri Detsaridis, General Manager, Zynga New York