Why Mobile?
In Ireland alone we have 5.2 million mobile
phones for a population of 4.5 Million. 800,000 of these
people are engaging with social networks every day for an
average of 45 minutes and sending out over 2.5 billion text
messages every month.... At Futureproof 3 we want to
show you to the future of mobile, explain away the myths,
engage you in keynotes and panels sessions from the leading
thinkers and business people in the industry, allowing you to
build better brands and businesses with a well structured and
thought out strategy for 2010 and beyond.
Mobile
entertainment,
the
next big internet frontier. As unlimited data plans grow, easing
consumer cost concerns, mobile entertainment is about to break
into the mainstream. The greatest benefit of Mobile
entertainment is the interactivity with the customer. It
opens doors for companies to generate energetic, creative,
original, and unique style of content, to sell or promote
services…thus producing new streams of revenue.
Mobile marketing
is
the most powerful way to connect and create personal contact with
your customer. It generates higher response rates than
other interactive campaigns, giving marketeers and agencies the
opportunity to generate more sales. People can now be
targeted by exact location, and time of day or have users call,
text or visit a site when they see a magazine advertisement or a
billboard. Mobile marketing is easy to measure, permission based
and growing in every direction thanks to better handsets and
smarter applications.
Apps
are going to be the big driver of handset sales and customer
interaction going forward, but will the dominance of the iPhone
platform continue or will other platforms such as Android, Nokia
OVI and Palm Pre catch up? In the next few months we will see the
launch of many new Android handsets from Samsung, Motorola, LG
and HTC, releasing thousands of media applications and games, but
what type of applications will work well and last into the future?
The
Speakers and Panelists so far…
Monty
Munford, Ex Vice President, PlayerX. Russell
Buckley, Vice President, Admob. Mark Congiusta,
Head of Interactive, Irish International BBDO.
Colm Grealy, CEO,Adforce / MIG. Pat Phelan,
Maxroam. Barry O’Neill, Namco
Games. Alex French, COO, Bitbuzz.
Donald Douglas, Managing Director, Return2Sender,
Dermot Daly, Founder, Tapado. Karl Aherne,
Category Manager, Digital &
Entertainment,O2. Daragh Ward, CEO,
Axonista / MTV. Eanna O'Bradaigh, Ireland
Business Development Manager, Apple. Aisling
McCabe, Platform Manager, RTE.