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Event Description:
As adoption of social media grows, it has increasingly become, for
many, a primary source of entertainment news. Movies, TV,
celebrity, sports & gaming news is now often delivered by friends
and followers.
During this debate, eight of the industries leading thinkers
will discuss and debate the implications of these changes on
entertainment marketing and explore in depth how to adapt and evolve
during these incredibly disruptive times.
Specific questions that will be addressed include:
- What are the implications for entertainment marketers?
- How do the outlets like Entertainment Weekly, US Weekly and
their digital competitors need to adjust their positioning and adapt
to these changes?
- What have they done already? How has it changed the way we look
at entertainment-oriented destination websites?
- How are entertainment marketers confronting, embracing or
exploiting these changes?
- What effects, positive and negative, has the growth and
adoption of social media had on sites like Flixter.com, UGO.com, the
program marketing at networks like Showtime and BET, and at movie
studios like Warner Bros. and Universal Pictures?
- Will we see more socialization of entertainment news and
information as a result?
Speakers:
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James Smith, CRO, Flixter.com
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Mike Lazerow, CEO, Founder, Buddy Media
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Marcelo Guerra, VP Digital Media Marketing, Showtime Networks
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Monique Ware, VP Digital, BET Networks
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Jordan Hoffman, Entertainment Editor, UGO.com
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Ed Douglas, Assoc. Editor, Film Critic, ComingSoon.net
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Steven Horn, VP Programming, Metacafe.com
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Don Buckley, Partner, THA.i, the Interactive Division of
Terry Hines & Associates
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- The event is finished. It is not possible to register for this event anymore.
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