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National Brand Voices and Hyperlocal Audiences: What is Engagement?

hosted by Engage121

Hosted at The Morris + King Company by Engage121

Start: Thursday, Feb 10 2011 12:00 PM

End: Thursday, Feb 10 2011 2:00 PM

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    Event venue address

    101 Fifth Avenue 8th Floor NY 10003 New York United States
  • National Brand Voices and Hyperlocal Audiences: What is Engagement?

    National brands have to communicate with their customers in the places where the customers spend their time.  Hence, the race is on to “engage” with audiences on Facebook, Twitter, review sites and more.  But how do large companies speak directly to consumers in hundreds and, sometimes, thousands of different markets/geographies and keep their messages relevant?  How do large chains and especially franchise systems confront this challenge - a problem which is amplified by independent ownership of individual stores?  How are companies with large distribution networks listening, speaking and balancing national brand messages with hyperlocal communications that speak directly to customers?  How are companies measuring engagement, success and ROI?

    Our panel of experts - all of whom confront these challenges daily - will explore these questions and many others while offering insights on what's coming next in the space in the national vs. hyperlocal evolution of social media.

    Speakers:

    • Moderator: Meghan Peters, Mashable
    • Jack Serpa: EVP Sales & Marketing, Engage121
    • Ariel Faulkner: Communications Director & Marketing Manager, Learning Express 
    • Joe Ciarallo: Director of Communications, Buddy Media & Contributing Editor, PRNewser
    • Alexa Scordato: Community Manager, 2tor, Inc.
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