Day 1 - Tuesday, June 1st 2010


    Time

    Auditorium - Level 2

    Auditorium - Level 4

    08:00 - 09:00
    Registration (Level 2) and Breakfast (Level 4)
    09:00 - 09:10Opening address

    Mohan Belani, e27


    09:10 - 10:00Keynote Presentation
    Startup 2.0: A Silicon Valley Story

    Dave McClure , Founders Fund


    10:00 - 11:00
    Panel Discussion
    Mentorship, Investment and New Funding Models

    Jeffrey Paine (M), Founder Institute
    Dave McClure , Founders Fund
    Joichi Ito , Neoteny Labs
    Jouko Ahvenainen, Grow VC
    Saeed Amidi, Plug and Play
    Chris Evdemon , Innovation Works
    Tan Yinglan , NRF


    11:00 - 11:30
    Networking and Exhibition (Level 4)
    11:30 - 12:15
    Case Study
    Web 2.5 Opportunities for a New Generation of Tech Entrepreneurs

    Aneace Haddad , Taggo

    Case Study
    The Power of Browser Customization

    Gen Kanai , Mozilla

    12:15 - 13:00
    Case Study
    Monetising the Indonesian Internet and Mobile Market

    Andy Zain , VentureX Capital
    Andi Boediman , Plasa.com

    Case Study
    Leveling The Marketing Playing Field, Effective Marketing for Start-Ups

    Ryan Lim , Blugrapes

    13:00 - 14:00
    Lunch (Level 4), Networking and Exhibition (Level 4)
    14:00 - 14:10
    Opening of Startup Launchpad

    14:10 - 15:25Startup Launch Session 1

    Panel of Experts


    15:25 - 15:55
    Afternoon Tea Break (Level 4), Networking and Exhibition (Level 4)
    15:55 - 17:10
    Startup Launch Session 2

    Panel of Experts


    17:10 - 18:00
    Networking and Exhibition (Level 4)




    Day 2 - Wednesday, June 2nd 2010


    Time

    Auditorium - Level 2

    Auditorium - Level 4

    09:00 - 09:30
    Keynote Presentation
    East Beats West: The Future of Social Games


    Bret Terrill , Social Gaming Analyst


    09:30 - 10:30 Panel Discussion
    Social Gaming - How a Fast Rising Global Phenomenon is Developing in Asia


    Nicholas Aaron Khoo (M), SCOGA
    Bret Terrill , Social Gaming Analyst
    Rex Ng , 6waves
    Vishal Gondhal , Indiagames
    Zaki Mahomed , Game Ventures
    Benjamin Joffe , Plus Eight Star



    10:30 - 11:00
    Networking and Exhibition (Level 4)
    11:00 - 11:30
    Keynote Presentation
    Architecting for the Cloud - Leveraging Cloud Computing to Improve Flexibility and Reduce Costs of IT Infrastructure

    Simone Brunozzi , Amazon

    Keynote Presentation
    Product Management and Marketing: Less, but Better (Products)


    Daniel Raffel , Yahoo
    11:30 - 12:30
    Panel Discussion
    Changing Enterprise 2.0: Implications of Cloud Computing, Social and Web Services

    Meng Weng Wong (M), JFDI.Asia
    Roger Lim , Webvisions
    Simone Brunozzi , Amazon
    Arnaud Blandin , Intalio
    David Zhao , Zumodrive
    Raj Dutt , Voxel
    Jim Fagan , Rackspace

    Panel Discussion
    Product Management 101 - What Makes a Product Manager Tick


    Ulf Waschbusch (M) , Garena
    Daniel Raffel , Yahoo
    Noah Kagan , Gambit
    Fajar Budiprasetyo , Koprol
    Ross Veitch , Wego

    12:30 - 13:30
    Lunch (Level 4), Networking and Exhibition (Level 4)
    13:30 - 14:15
    Case Study
    Spawning Scalable Startups, Sustainably

    Meng Weng Wong , JFDI.Asia

    Case Study
    How NOT to Fail


    Vinod Nair , Catapult Ventures

    14:15 - 15:00
    Case Study
    Real World Agile Software Development

    Carl Coryell-Martin , Pivotal Labs

    Case Study
    How to Pick the Next Billion Dollar Idea

    Noah Kagan , Gambit

    15:00 - 16:00
    Panel Discussion
    Mobile Applications: The State of Play

    Rohit Dadwal (M), MMA
    Pratyush Prasanna , Former Founder at SMS GupShup
    Bernard Leong , Chlkboard
    Ian Morrison , i-POP
    Mike Kofi Okyere , AdMob
    Je Alipio , Buzzcity

    Panel Discussion
    Social Media Marketing: What's the Demand? Where's the Supply?


    Ryan Lim (M), Blugrapes
    Ian Mckee , Vocanic
    Varsha Rao , inSing
    David Lian , Text100
    Greg Fisher , Intel Corporation

    16:00 - 17:00
    TWIA 50th Episode Special


    17:00 - 18:00
    Afternoon Tea Break (Level 4), Networking and Exhibition (Level 4)





    Keynote Presentations


    Startup 2.0: A Silicon Valley Story - Sourcing, Selecting, Engineering Better Startups via Incubation, Metrics, & Iteration
    Dave will touch on these topics:
    • Venture Capital 1.0 = *Broken Model* (for Internet Startups)
    • M&A Trends: More, but Smaller Aquisitions, Very Few IPOs
    • Incubators: Many Experiments (most Fail, a few winners)
    • Metrics: Define “Success”, Measuer & Interate (Fast + Feedback)
    • Platforms 2.0: Social, Mobile, Micro, Inbox, SEO

    Speaker

    Dave McClure
    Founders Fund



    East Beats West: The Future of Social Games
    Low-cost development and genre innovation can allow Asian developers to take the lion's share of the gaming market if they figure out how to reach the Western audience through better localization and a global focus.
    • Datapoints: better engagement in Chinese language games
    • Asian developer salary vs. San Francisco developer salary
    • Reverse Arbitrage - Farm Games - Western developers adopt Chinese games
    • Happy Hotel -> Hotel City
    • Western Developers Weakness: Game Design Over Market Focus (with the exception of Zynga)

    Speaker

    Bret Terrill
    Social Gaming Analyst



    Architecting for the Cloud - Leveraging Cloud Computing to Improve Flexibility and Reduce Costs of IT Infrastructure
    Many enterprises today are betting big on their success with Cloud Computing, a paradigm-shifting approach, while several players in the industry are investing huge amounts into the infrastructure to provide the underlying web services. Simone Brunozzi will outline the key considerations necessary to evaluate what the cloud can do for your business, and the characteristics of the tools and services employed in tying it all together.  What are the game-changing techniques enterprises cannot ignore in making the shift : high-availability, design for failure, load-balancing, redundancy, distributed systems, auto-scaling, pay-as-you-go business models. He will also cover a select number of case-studies that showcase the wins some have had already. (Zynga, Eli Lilly, New York Times, The EU Space Agency)

    Speaker

    Simone Brunozzi
    Amazon



    Product Management and Marketing: Less, but Better (Products)
    Daniel will share his background working as a 4-star chef, engineer and product manager and how the different teams and products he has worked on have informed his product development processes.
    Speaker

    Daniel Raffel
    Yahoo


    Panel Discussions


    Mentorship, Investment and New Funding Models
    The session looks to examine new ideas and new models for investment that is sprouting up in the US and gradually coming over to Asia (with Innovation Works in China and Open Network Lab in Japan), covering the key questions facing the funding of innovation in 2010. Where will the returns come from? Who are the new players in the West and East? What are the new models sprouting up? Are there models that are peculiar to a certain country? How important are mentors in this circle of influence and how should they be chosen and rewarded? Are mentor networks in Asia flourishing and giving back to the entrepreneurial community?

    Moderator

    Jeffrey Paine
    Founder Institute
    Panelist

    Dave McClure
    Founders Fund
    Panelist

    Joichi Ito
    Neoteny Labs
    Panelist

    Jouko Ahvenainen
    Grow VC
    Panelist

    Saeed Amidi
    Plug and Play
    Panelist

    Chris Evdemon
    Innovation Works
    Panelist

    Tan Yinglan
    NRF



    Social Gaming: How A Fast-rising Global Phenomenon is Developing in Asia
    This panel discussion will delve into:
    • How social gaming is developing in MMOG-crazed Asia. We will look at Asian markets with a focus on China, India, and South East Asia.
    • What are the challenges social gaming developers face? Discussion about platforms, monetization, virtual currencies, and other challenges. Discussion will also touch on how developers can overcome these challenges here in Asia.
    • What social gaming will look like beyond Facebook? As a fun food for thought in closing.

    Moderator

    Nicholas Aaron Khoo
    SCOGA
    Panelist

    Bret Terrill
    Social Gaming Analyst
    Panelist

    Rex Ng
    6waves
    Panelist

    Vishal Gondal
    Indiagames
    Panelist

    Zaki Mahomed
    Game Ventures
    Panelist

    Benjamin Joffe
    Plus Eight Star



    Changing Enterprise 2.0: Implications of Cloud Computing, Social and Web Services
    Cloud computing services like Google AppEngine and Amazon EC2/S3 has allowed companies to create low cost and highly scalable web services. The popularity of social media services like Facebook and Twitter has changed how people collaborate. The breakaway success of software as a service type applications like Salesforce and Google Apps has forever changed the way people work. These trends point to significant innovation in the areas of delivering enterprise services to all sectors of the enterprise software space especially the long tail segment of small medium businesses.

    Moderator

    Meng Weng Wong
    JFDI.Asia
    Panelist

    Roger Lim
    Webvisions
    Panelist

    Simone Brunozzi
    Amazon
    Panelist

    Arnaud Blandin
    Intalio
    Panelist

    David Zhao
    Zumodrive
    Panelist

    Raj Dutt
    Voxel
    Panelist

    Jim Fagan
    Rackspace



    Product Management 101 - What Makes a Product Manager Tick
    Product Management is one of the most ill-defined and misunderstood, yet most challenging and most interesting positions in any startup or large corporation alike. Literally every organisation has their own definition of what Product Management or Product Marketing is about. Satisfying a multitude range of stake holders - from engineering over sales and marketing to senior leadership is just part of the challenge. Product Managers keep tap on on the competitive landscape, market trends, regional differences and technology. They define features and collateral - but above all - product managers make sure that ultimately a great product is built. 
    How do we deal with conflicts? How do we prioritize between customer asks and company objectives? How can we increase product value and appeal or attract new users? And how much Marketing should be in Product Marketing? In short - what makes a great product manager tick. 

    Moderator

    Ulf Waschbusch
    Garena
    Panelist

    Daniel Raffel
    Yahoo
    Panelist

    Patrick De Laive
    The Next Web
    Panelist

    Noah Kagan
    Gambit
    Panelist

    Fajar Budiprasetyo
    Koprol
    Panelist

    Ross Veitch
    Wego




    Mobile Applications: The State of Play
    With even ISPs and phone companies rolling out app stores, it’s clear that mobile applications are the next big innovation to come to the palm of your hand. How will mobile applications change the mobile communications experience?
    Moderator

    Rohit Dadwal
    MMA
    Panelist

    Pratyush Prasanna
    Former Founder at SMS GupShup
    Panelist

    Bernard Leong
    Chlkboard
    Panelist

    Ian Morrison
    i-POP
    Panelist

    Mike Kofi Okyere
    AdMob
    Panelist

    Je Alipio
    Buzzcity




    Social Media Marketing: What's the Demand? Where's the Supply?
    Social media marketing is the latest and hottest thing that happened to digital marketing.  Major global players such as Facebook, LinkedIn and Twitter are increasingly touted as the next mass media rivaling and often challenging the dominance of print and television.  With such wide spread use and acceptance, what is the demand for developers, and most importantly, where is the supply?
    During this panel discussion, the panelists will share their experiences, insights and predictions on Social Media Marketing covering:
    • How big is the local and regional social media markets?
    • What are challenges faced by marketing, advertising, communications and brand owners when it comes to social media marketing?
    • What is most sought after solutions by the various disciplines such as:

    1. Consultants
    2. Agencies  - Media, Creative & PR
    3. Media Owners
    4. Brand Owners

    • How to go about pitching social media marketing solutions to the various disciplines?
    • What is the evolution trend of social media marketing according to the various disciplines?

    Moderator

    Ryan Lim
    Blugrapes
    Panelist

    Ian Mckee
    Vocanic
    Panelist

    Varsha Rao
    inSing
    Panelist

    David Lian
    Text 100
    Panelist

    Greg Fisher
    Intel Corporation


    Case Studies



    Web 2.5 Opportunities for a New Generation of Tech Entrepreneurs
    Aneace Haddad recently launched Taggo, a membership card aggregator and storefront, using a new "Web 2.5" platform-as-a-service model.
    Web 3.0 applications are expected to appear sometime in the future, when major players - think Google - offer developers access to rich customer profiling that includes browsing behaviour, search history, social media relationships and  even online purchases. Web 2.5 entrepreneurs are creating useful applications today, using customer profile information that is already easily available.
    Aneace presents several questions to guide you in thinking about Web 2.5 entrepreneurship opportunities. What is your platform all about? So what? Who cares? How will you deal with privacy issues? Which developer community will most benefit from your platform? How much will they pay? Why you? What is your special story that makes this venture something that nobody else can launch?
    With good answers to all of these questions, you may be on your way to becoming the next Web 2.5 mogul.

    Speaker

    Aneace Haddad
    Taggo



    The Power of Browser Customization - Leveraging Browser Add-ons to Retain and Grow Your Users
    As the marketplace for web browsers expands, and users' attention grows more valuable, browser customizations and Add-ons are a key tool to retain and grow your website or web service's current users.  Gen Kanai of Mozilla will cover the importance of browser customizations with specific examples from the world of Firefox Addons (over 1 billion downloaded, 170+ million in use) as well as other browsers that allow for customizations. Gen will profile a select number of case-studies of startups that have successfully used browser Add-ons customizations to grow and succeed. Also learn what browser customizations are possible on mobile browsers for smart-phones in the market today.

    Speaker

    Gen Kanai
    Mozilla


    Monetising the Indonesian Internet and Mobile Market
    Indonesia is a unique yet massive market that deserves specific understanding. Learn the how to monetize the content and community and riding the next wave of mobile Internet growth on Indonesian mobile and Internet.
    Andy Zain with his extensive knowledge on mobile will share on building local community by providing an interaction platform and rich content. Andi S. Boediman will share the current Indonesia Internet landscape and how it can be monetize in the next 3 years using direct charging and advertising.
    This discussion will inspire you to dig deeper on the understanding local insight and adoption of the  mass market instead of mere technology innovation.

    Speaker

    Andy Zain
    VentureX Capital
    Speaker

    Andi Boediman
    Plasa.com


    Leveling The Marketing Playing Field, Effective Marketing for Start-Ups
    There is a saying "Brand is vanity, sales is sanity & cash is reality". Start-ups need be able to generate sales, ensure cash flow while branding themselves at the same time. Lacking any of the three core components usually means a short-lived company. Digital marketing leveled the marketing playing field so that it is no longer the exclusive domain of companies with big marketing budgets. Rather, companies with nimble and adaptable digital marketing strategies will not only survive, but thrive.
    During this keynote presentation, Ryan Lim will outline an approach to effective digital marketing while on a "shoe-string" budget. He will share how to leverage on the power of digital marketing platforms such as:
    1. Mobile Marketing
    2. Social Media Marketing (Facebook, LinkedIn, etc)
    3. Search Engine Marketing  (Google)

    Speaker

    Ryan Lim
    Blugrapes


    Spawning Scalable Startups, Sustainably
    Four years ago, there was Y-combinator. Techstars followed rapidly. These pre-seed incubation programmes give new entrepreneurs the chance to blitz through the process of setting up in business, iterating the model through agile development, then getting to market and seed investment - all in 100 days.
    And it works. 70% of Techstars' startups get funded or become self-sufficient. No surprise then that clones are sprouting up all over the world, including Singapore.
    JFDI.asia’s co-founder Meng Wong is a serial entrepreneur and established business angel. He tells the story of how the pre-seed accelerator phenomenon has evolved, what seem to be the vital ingredients and how JFDI.asia fills a gap among complementary early-stage schemes in Asia.

    Speaker

    Meng Weng Wong
    JFDI.asia


    How NOT to Fail
    Vinod will touch on these points:
    1. Failure is NOT a stepping stone to success
    2. The one reason why companies fail (Distinguish hobbies from businesses)
    3. Play poker not roulette (Why Facebook and Youtube are bad role models)
    4. Do your homework or die (How to do customer development)
    5. You don't really need funding (Why VC funding could kill you)
    6. Redefine the rules (What's your blue ocean?)
    7. Keep it Simple Stupid! (What is your MVP?)
    8. Know what you don't know (How to become a business rockstar)
    9. Throw Rojak on the wall and see what sticks (Find the 20% that makes your 80%)

    Speaker

    Vinod Nair
    Catapult Ventures


    Real World Agile Software Development
    New agile software development practices give entrepreneurs, businessowners and product managers unprecedented control over what features get built and in what order.  This allows you to deliver the most important business value features much faster than with older software development methods or no method at all.  This session will show you how the most important practices are implemented in practice at Pivotal Labs and how you can apply them to improving your own software development.

    Speaker

    Carl Coryell-Martin
    Pivotal Labs


    How to Pick the Next Billion Dollar Idea
    Noah Kagan has worked for Mint, Intel and recently Gambit. These companies have valuations over 15 billion dollars combined. He has also done many businesses that have been complete failures. He'll give you the 10 secrets to avoid in helping your startup succeed. He'll discuss how you can spot the next trend and at the end of the day make your own startup better.

    Speaker

    Noah Kagan
    Gambit


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