echelon 2010 (formerly known as unConference Singapore) aims to be at the frontier of the Internet and web technology landscape, where the main focus will be in bringing together the top brass of the web technology industry from various parts of the startup eco-system to facilitate discussion on the hot topics in the web startup scene.

echelon 2010 features keynotes, panel discussions, case studies, pitching sessions and exhibitions spread out over 2 days over the following areas:

• Mentorship, Investments and New Funding Models
• Cloud Computing and Enterprise Web
• Social Gaming and Social Networking
• Mobile Applications and Location Based Services
• Product Management and Marketing
• Social Media and Online Marketing
• Startup Cultures and Lessons
• Indonesian Startup and Mobile Landscape

echelon 2010 is organized to meet the needs of startups, investors and entrepreneurs keen on (i) understanding the complex dynamics of the Asian web technology landscape and (ii) building next generation web companies. These include:

• Entrepreneurs, Startup Founders
• VCs, Angel Investors, Private Equity Firms
• Developers, Hackers, Programmers, and System Admins
• CEOs, CTOs and IT/Business Managers
• Executives at Technology SMEs
• Web designers, architects and engineers Interactive media
• Designers and Marketers, Product Managers
• New Media Marketing and Advertising Agencies
• Community Managers, Content Managers
• Web analytics and SEO/SEM professionals

Our 2009 event brought together 500 people from 15 countries including people from companies and organizations such as Google, Yahoo, Microsoft, Ebay, Skype, PayPal, AdMob, SingTel, MDA, IDA, ASTAR, SPRING, IIPL, Origami Frontiers, Starcom, Disney, Human Networks Labs, Duration Inc, XM-Asia, Small World Group, Amazon, Meltwater, Cradle, MDEC, NUS, NTU, SMU, Mobile Sorcery, Singnet, NYP, Mindwasabi, SPH, SMRT, Friendster, Tyler Projects, SiTF, Oracle, Sun Microsystems, Cisco, Verizon, M1, Starhub, Genometri, Capitaland, Salesforce, Finexis, Jobs Factory, Tencube, JTC, Media Connect Asia, Computer World, CNET, ZDNet, Stanford, Azione Capital, Thymos Capital, Nokia, Samsung, Muvee, MINDEF, CSIT, Seesmic, Rednano, IDG Ventures, Creative Technologies, Waggener Edstrom, Innosight, NLB, Point Star, Techsailor, iCell Network, Phlook, Zopim, Upstream Ventures, Brandtology, Intel, AMD, SCS, Zing Mobile, MIT, NCS, EON Reality, GoThere, Blue Wood Capital, Lewis PR, Weber Shandwick, Teliwave, myWobile, Hatch Media, SPRG, SBF, Vina Capital, iGlobe Partners, Mobiquest, Mediacorp, Ad tech, iTrain, Fair Fax Business Media, Sambaash .

"UnConference 2009 was an awesome experience for the iTwin team. It provided us with the best possible platform to reach out to the enthusiasts, influencers and entrepreneurs of the Singapore tech scene. It was a great group of people to get inputs and reactions from. The feedback we got that day was a huge boost (and help) for us. I also credit UnConf 09 for setting in motion a favourable chain of events that helped us move iTwin forward significantly. Our best wishes to the e27 team for echelon 2010."

-- Kalyan Takru, iTwin

"First, the organizers, e27, did an amazing job of not only organizing this conference, but getting big-shots from Cisco, Google, Salesforce and Skype to come down and share their insights. This is above and beyond anything I’ve seen in KL, and great both in terms of exposure and education for us."

-- Chak Onn Lau, Foldees