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Event Description:
A discussion on how leading brands are utilizing mobile
applications, mobile websites, and text messaging to activate their
brand's regional and global social engagement strategies.
With 91% of the world's population keeping a mobile phone within
arm's reach, it's no surprise that having a mobile strategy has become
crucial for brands. From feature phones to smart phones, apps to
mobile web sites, and with the rise of text messaging as a direct
marketing channel, there have never been better ways to reach just
about every consumer across the globe. Mobile strategy has become a
necessary part of the digital strategies for brands.
Format: 3-4 five minute presentations followed by a panel
discussion with brands leading the way in the mobile space, moderated
by Stefan Gromoll.
Speakers:
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Farrah Bostic - VP, Group Planning Director - Digitas
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Chi Modu - Brand Strategist - Diverse Insights
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Mary Gail Pezzimenti - Executive Producer - Lucky Magazine
at Conde Nast Publications
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Kristin Volk - VP, Human Experience Strategy Director - MediaVest
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Moderator: Stefan Gromoll - CEO and Co-Founder - DOTGO
Livestream:
http://www.livestream.com/smw_newyork_jwt
Foursquare
Venue: Social
Media Week's Science & Technology Hub at Google
Hashtag: #smwtext
@dotgo
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- The event is finished. It is not possible to register for this event anymore.
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