Celebrity Spokesperson in The Digital Age, Hosted by Hearst

Event Description:

Gone are the days when a celebrity spokesperson only needed to do a couple of photo shoots and use the product.  Today's smart brands are partnering with celebrities who have a direct relationship with their fans via social media channels.  This panel will explore how mainstream celebs are using social media to increase their value and how social media all stars are turning themselves into brands.
 
Speakers:

• Moderator: Kate White, Editor-in-Chief, Cosmopolitan

• Alisa Leonard, Director of Experience Planning, iCrossing

• Rob Shuter, Publicist/ Blogger, PopEater

• Denise Richards, Actress

• Natalie Lent, Director of Strategy for ID

• Bryanboy, Fashion Blogger