Event Description:
This session shares the Dos and Don’ts of creating an
effective Community Management Strategy. You’ll learn why
and how to set up a network of community managers, engage in
conversations across the social web, and how turn these conversations
into real value for your company. Hear first-hand how they have
helped leading brands over the last four years with their proprietary
methodology to build, grow, and engage communities.
So you have your Fan Page up, you have your twitter page, and you
are starting to integrate Social Media into your marketing
efforts. But why isn’t this enough? Social media is
really about enabling and engaging in conversations. But whose
job is it to engage in the conversations that are happening? If
you’re not participating in the conversation, you’re
missing a huge opportunity! Many brands are just now starting to
understand the power of Community Management. In this session
you will learn how to:
· Grow your
company’s community and build brand advocates
· Capture
share of voice in your brand’s category
· Improve
your search rankings
· Generate
Earned Media and get more bang for your marketing spend
· Build the
internal capabilities and processes to manage conversations 24/7
· Set up an
effective monitoring and measurement system
· Maintain
compliance with the new FTC guidelines
Speakers:
-
Mark Grindeland (@mark_grindeland),
co-founder and Chairman of ShesConnected Multimedia Corp.
-
Donna Marie Antoniadis (@DonnaAntoniadis) , co-founder and CEO of
ShesConnected Multimedia Corp.
Led by Mark Grindeland, co-founder and Chairman of ShesConnected
Multimedia Corp. and Donna Marie Antoniadis co-founder & CEO (www.ShesConnectedMultimedia.com ) a leading edge
Community/Conversation Management Agency providing outsourced
community management and moderation services for today's top brands.
They also own and operate www.shesconnected.com - the first
dual-profile social networking site for women.
