Join some of San Francisco's
top social managers in the hottest topics of today's community.
12:00 - 1 p.m.
lunch -
sponsored by Seesmic / @PopChipsSF / Hansens
1:15-2:15
Cultivating Communities & Maximizing Engagement
Social media presents
an opportunity to not only cultivate communities
in social platforms, but also amplify awareness for a
company’s brand. At no other time in history has it been
possible for a person to associate themselves with a brand than
with the simple gesture of clicking a "like" button.
With more and more people
using social tools, understanding everything from how to monitor
conversations, to gaining insight via feedback, or even isolating
your most influential customers; these skill have become more than
a "nice to have," but a necessity. In this session,
you will learn how to use social media to better
understand, and identify your most passionate community members.
Moderator
Marcus Nelson - SalesForce
Panelists Include:
Lauren -
Context Optional
Megan
Berry - Klout
Derek
Overbey- Roost
Evan
Hamilton- UserVoice
2:15-2:30 Snacks
2:30-3:30
How
hands-off can you be with your community?
Social
media monitoring, tweet automation, Klout scores, and other
recent innovations allow community managers to spend less
time in the social media trenches. Are these fantastic
timesavers or a dangerous temptations?
Evan
Hamilton, Community Manager at UserVoice, leads a panel of
community managers and social media managers in drastically
different businesses (from social gaming to the SF zoo) in a
discussion of how far you can remove yourself from the daily
management of your community.
Moderator
Evan
Hamilton - UserVoice
Panelists Include:
Nathan McGee - Zynga
Jenna
Langer- LiveFyre
Maria
Ogneva- Nimble
Anthony
Brown - San Francisco Zoo (@SFZoo)
