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Rise of Mobile Publishing Keynote with MB Christie, FT.com, Followed by Panel: Check In or Check Out: Avoiding Location-Based Nothingness, Hosted by JW

hosted by JWT

Hosted at the Business, Media & Communications Hub at JWT

Start: Friday, 11 Feb 2011 09:00

End: Friday, 11 Feb 2011 11:00

  • Rise of Mobile Publishing Keynote with MB Christie, FT.com, Followed by Panel: Check In or Check Out: Avoiding Location-Based Nothingness, Hosted by JWT

    Keynote on The Rise of Mobile Publishing: MB Christie, Head of Product Management for FT.com

    MB Christie is Head of Product Management for FT.com, the definitive home for business intelligence on the web. She assumed this position in January 2007. Christie manages the online product team that handles all of the Financial Times’ digital media, including the core FT.com website, interactive markets data features, blogs, search and FT apps for mobile devices. In this capacity she has been instrumental in transforming the Financial Times from a traditional newspaper publisher into a multi-channel business.

    followed by

    Panel: Check In or Check Out: Avoiding Location-Based Nothingness, Hosted by JWT

    Location-based platforms have captured many consumers and marketers attention.  But now that we have got their attention, how can we take this egagement to the next level?  Our speakers will discuss where location-base platforms are today and what the next direction will be. 

    Speakers:

    • Moderator: Todd Wasserman, Business and Marketing Editor, Mashable
       
    • Peter Nicholson, CCO, JWT New York
    • Evan Cohen, General Manager, Foursquare
       
    • Vivian Rosenthal, CEO of GoldRUN
       
    • Warren Raisch, Executive Vice- President Digitaria
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    466 Lexington Ave #6 NY 10017 New York United States
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