Tweet Like the Stars: Celebrities Using Social Media to Successfully Build Their Brands, Hosted by BUZZMEDIA

Event Description:

Celebs are among the savviest users of social media—bypassing the paparazzo publications to speak and interact DIRECTLY with their fans.  Kim Kardashian, Kanye West and others have used it successfully to build their brands and embellish their marketability.  Some like Ashton Kutcher and MC Hammer have used it adroitly to reinvent themselves and to stay relevant.  BUZZMEDIA, who has been responsible for helping to building the online presence for more than a dozen leading celebrities including Kim Kardashian, discusses who’s doing it right and what we can learn from their examples.

Speakers:

• Moderator: Mike Porath, SVP Programming, BUZZMEDIA.  Previously Mike was Editor-in-Chief of AOL News, and has also worked for ABC News, NBC News and the New York Times.

• Mike Hess, Managing Editor, Celebuzz

• Eloise Parker, Features Editor, OK! magazine

• Bonnie Fuller, President and editor in chief, Hollywood Life

• Rob Shuter, Columnist, AOL’s PopEater