Business Model Innovation -
Masterclass Alex Osterwalder
The urge for new business
models
For years many organizations had a
clear and effective business and revenue model. However, the
creditcrunch, changing consumer behavior, internet and the access
to information and knowledge make traditional business models
outdated and create the urge for new and innovative business
models. What are the business models of the future?
In search of new business models
Every organization needs an approach
to systematically rejuvenate its business model in order to adapt
itself to changing circumstances. Companies that aren’t able
to systematically rejuvenate their business model
will struggle to survive and thrive.
How can you design a new business
model for your organization?
The Business Model Canvas of Alex
Osterwalder
Alex Osterwalder, international
business model expert, developed the Business Model Canvas, a
systematic and practical approach to achieve
business model innovation. It’s a hands-on tool that fosters
understanding, discussion, creativity and analysis. Executives and
entrepreneurs all over the world apply his approach to strengthen
their business model and achieve a competitive
advantage. During the masterclass Alex will inspire you to
design an innovative business model for your own organization.
Besides that, all participants receive Alex’s innovative book
‘Business Model Generation’, that was
published this Fall.
MASTERCLASS October 13th 2010
Alex Osterwalder will discuss
his ‘Business Model Canvas’, a
shared language for describing, visualizing, assessing and
changing business models. This tool allows you to paint pictures
of new or existing business models using the 9 building
blocks. If you understand these blocks you will be able
to continually improve your business model and obtain
competitive advantage. During the day Alex
will discuss a multitude of examples of innovative
business models and patterns in business
modeling, based on his newest findings. Alex’s
masterclasses are conceptual, practical and interactive.
09.00 Registration
09.30 Why Business
Model-thinking is so important today
-
What is a Business Model:
Business Models and Revenue Model
-
Business model Innovation and
value creation today
-
Transforming the industry
-
Business Models of the
21st century: a multitude of examples
11.00 Break
11.30 The Business Model
Canvas
-
A systematic approach to
Business Model Innovation
-
The Business Model Canvas Template
-
The 9 building blocks of the
Business Model Canvas
-
Innovative business models
compared to traditional business models
13.00 Lunch
13.45 Understanding
Business Model Patterns
-
FREE/Freemium & Multi-Sided Platforms
-
Long Tail Business Models,
Bait & Hook
-
Open Source Business Models
and open innovation
- Sustainable Business Models
15.15 Break
15.45 Business model
evaluation & differentiation strategies
-
Evaluating Business
Models/Choosing a business model
-
Business models and the
competitive environment
-
A Blue Ocean Strategy
perspective on business model
-
Managing Multiple Business Models
17.00 End
For more information contact Kristel Veerman (
veerman@focusconferences.nl
or + 31 20 305 91 55) at Focus Conferences (
www.focusconferences.nl
).