Why attend The Beermat Entrepreneur?
Based on Mike Southon's bestselling book "The Beermat Entrepreneur" (more below), this class is backed up by Mike's own 30 years experience as a successful entrepreneur, as well as ten years of providing face-to-face mentoring to over 1,000 entrepreneurs. If you liked "The Beermat Entrepreneur" book, you will love this!
It doesn't matter if you only have an idea and haven't started - or - if you already have a business and you need to GROW, you will learn how to build a great business:
The Foundation & Getting Started:
Why be an entrepreneur?
Attributes - can anyone be an entrepreneur?
Ideas - is your idea a good idea / what makes a good idea?
Do you need a Business Plan?
Elevator Pitch - what is it and why is it important?
Mentors - what mentors offer and how to find one
The first customer - testing your idea and using them to get more business
People & Funding:
Roles - the key roles in any business and finding your "foil"
Pricing your product or service
Funding - growing from cash versus other funding options
The stages of growth - Seedling, Sapling and Mighty Oak
Growing pains - what to expect at each stage of growth, should you decide to grow
The seven year cycles
How to generate more leads
Closing sales effectively
Selling a Business:
Mike's own experience of exiting and selling a business
"Killing the King" and "The Meaning of Life!"
Each Attendee Receives:
- a Beermat Entrepreneur Self-Study Workbook worth £99 (full price PDF)
- From the Beermat e-book - over forty articles covering all apsects of starting and building a business
- All refreshments - tea, coffee, fruit, biscuits and chilled water
- Free WIFI so you can check your email during the coffee break
More about "The Beermat Entrepreneur"...
The original Beermat book, "The Beermat Entrepreneur" is a bestseller, and recommended by business leaders worldwide. It's an acknowledged classic and it's an easy read too. "The Beermat Entrepreneur" is a step-by-step guide to starting up and running a successful company; from its birth as an idea on the back of a beermat through to a flourishing enterprise with 20 or more employees. You'll find out how to hang onto the really workable ideas, build the right team of talented individuals around you, avoid spending too much, know when it's the right time to grow and plenty more besides.
"I recommend it to any aspiring entrepreneur"
Charles Dunstone, Founder, Carphone Warehouse
Class Tutor - Mike Southon:
Mike Southon - entrepreneur mentor, newspaper columnist and "The Beermat Entrepreneur"
Mike Southon is one of the UK's leading authorities on entrepreneurship and sales. He is a Financial Mail columnist in the Mail On Sunday and also co-author of several bestselling business books - including The Beermat Entrepreneur and Sales on a Beermat. He is a Visiting Fellow in Innovation and Entrepreneurship at London South Bank University and has made frequent appearances on television and radio. Mike built and sold his own company in the 80s and worked on seventeen different start-ups in the 90s (two later went public, three went broke!). Mike Southon is now the UK’s leading entrepreneur mentor, and delivers over 100 presentations every year, all over the world. He is proud to be Business Ambassador and Entrepreneur Mentor for the City of Liverpool.
What previous Beermat event attendees have said:
“I loved the fact it was just a half day - it means you just learn exactly what you need to know, without drowning!”
“I really enjoyed the training yesterday (the time seemed go very quickly) and I met some great people there too”
“Easy to follow”
“A morning well spent. Presenters were excellent at communicating ideas”
“Very engaging and knowledgeable”
“You produced a cracking workshop”
9:30am - 10:00am - Registration with refreshments provided
10:00am - 11:10am - The Beermat Entrepreneur Class
11:10am - 11:30am - Coffee break with refreshments provided
11:30am - 12:30pm - The Beermat Entrepreneur Class
12:30pm - 13:00pm - Q&A time
If you have any enquiries, please contact Simon Graham on 020 3287 6519.